The American ready-to-wear brand “YOU MAKE THE BAG.” is excited to announce the global launch of its inaugural handbag collection on September 4th on Broadway in Times Square, coinciding with the commencement of NYFW. The collection will be available on YouMakeTheBag.com and at select retailers.
Dana Hicks-Hungerford, the visionary behind “YOU MAKE THE BAG.”, is also celebrated as a serial entrepreneur, actress, director, playwright, producer, casting director, and best-selling international author.
Originally soft-launched in the DMV area, the “YOU MAKE THE BAG.” brand resonated with consumers who appreciated the unique, authentic hand-painted designs.
Since its inception, “YOU MAKE THE BAG.” has become synonymous with the essentials for the modern woman: a tailored jacket, quality jeans, and chic boots. Handbags are the latest addition to this curated collection. Mrs. Hicks-Hungerford is thrilled to make the brand accessible to a broader audience.
“In designing handbags, we focused on what would enhance our customer’s lifestyle. Our goal is to offer the ideal handbag, one that embodies luxury, style, and versatility, and that ultimately, with any outfit and mood, allows you to define the bag,” says Dana Hicks-Hungerford.
Mrs. Hicks-Hungerford is particularly fond of the brand’s message and its double meaning: “YOU MAKE THE BAG.” signifies both financial success and personal style—the bag shines when paired with your unique fashion sense.
The brand’s official launch is set to be showcased on a digital billboard in Times Square on September 4th, capturing the attention of New Yorkers, city visitors, and tourists worldwide. Complementing the billboard’s debut, models will take to Broadway’s sidewalks, displaying the handbags in a unique live fashion showcase. All media and Fashionistors are invited to share in this moment.
Some of Dana’s accomplishments as of today are:
Creator of the Official Bag Ladies and the brand “YOU MAKE THE
BAG.” The handbag line seen on BET+ on “A Wesley Family Christmas”
featuring Jasmine Guy and on the new TV Series “HUSH” worn by Erica
Mena.
Seen on TVOne, ID Channel, OWN Network, CW Network, Amazon Prime
Actress in the “Sold Out” Go-Go Musical “THE GIZ” at the MGM National
Harbor in Maryland and “Confessions of a Side Chick” at the Historic Lincoln
Theatre in Washington, DC.
2022 Featured in “British Vogue” as a model for the International Cosmetic
Line “Natalia Me-gan Beauty.”
2022 Playwright and Co-Producer of “A Woman’s Love” stage play that
received rave reviews. It was a “Sold Out” debut weekend at the Historic
Bethesda Theater in Bethesda, Md.
2023 Playwright and Co-Producer of “A Woman’s Love” in Charlotte N.C. at
the prestigious “Knight Theater.”
Co-Founder of Hungerford Distribution
2024 Founder of United Star Casting
Lead Actress in the upcoming psychological thriller film “Entitled” coming
Winter 2024
Co-Producer of the upcoming TV Real Estate Reality Show “A Place To Call
Home” DMV.
Co-Writer and Executive Producer of the upcoming film “Unhinged Love”
which is currently in production from July 13, 2024- September 1, 2024.
Photo Credit: Courtesy of Dana Hicks-Hungerford
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