Get ready for an evening where fashion & hair collide with “The Darling Salon”, an exclusive red-carpet affair presented by legacy hair care brand African Pride and HypeHair Magazine, the leading authority on beauty and fashion for women of color for over three decades. This highly anticipated event, featuring Darling hair extensions brand, will showcase the exceptional hair artistry curated by celebrity braider Xia Charles, owner of Braided Salon (Brooklyn, NY).
The event will take place on September 6th from 6 PM to 9 PM at LUME Studios, an immersive venue located at 393 Broadway, New York, NY 10013. The city will buzz with elegance and excitement as the fashion show begins promptly at 7 PM
“The Darling Salon” promises to be a night of spectacular glamour, featuring an extraordinary lineup of fashion luminaries. The show will open with a stunning collection from celebrated New York designer Joseph McRAE, known for his innovative designs and cutting-edge style. The runway will come alive with the captivating creations of K. Daniels, the Hulu Dress My Tour Winner, who will close the show with a breathtaking finale.
“It’s fashion week in NYC, and we are excited to be a part of it,” said Jazzmene Ford, Brand Manager of African Pride. “This event is all about celebrating the creativity and influence that shape our culture. We are thrilled to bring together such remarkable talents for a night that will truly highlight the best in hair, fashion, and style.”
The evening will bring together the city’s elite, influential fashion icons, and A-list celebrities for an unforgettable celebration of style and hair sophistication. Guests will experience an impressive showcase of hair and fashion, while enjoying signature libations courtesy of Luc Belaire — America’s fastest-growing premium sparkling wine brand.
About African Pride
For 30 years, African Pride has addressed the haircare needs of all hair types and textures whether natural or relaxed with brands like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive Miracle, and Dream Kids. We believe in the unspoken power of a great hair day. The boost of energy given when your beauty and confidence are intertwined should be accessible to all women. African Pride products were created with premium, natural ingredients at an affordable price to ensure that you’re less stressed about your hair and more focused on stepping into your best self. Learn more at www.africanpridehair.com
About Darling
Darling is the number one hair extensions brand in Africa that is now available for purchase in the United States. Each Darling style is designed to showcase the simplicity, sexiness, and versatility of protective styling. The brand’s mission is to provide superior ultra-blendable extensions, delivering texture that inspires black women with protective styles to own their power and be their boldest selves. The extensions, available in braids, locs, crochets and ponytails, resemble and perform like healthy, natural textured hair. Darling extensions are available for purchase online at Amazon.com and in-store at Walmart and Target. Learn more online @officialdarlingusa#DarlingIHaveIt.
Photo Credit: Courtesy of The Darling Salon
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