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The hairstyling industry is ever-evolving. Just as style is a constantly fluid fixture that always changes before an audience’s eyes, so must a hairstylist’s talents. It can be exceedingly difficult for a hairstylist to keep up with changing times and tastes after their time at school.

Fortunately, Taya Tkachuk, a multi-award-nominated hairstylist, has stepped up to share her accolade-inducing talents and modern hairstyling education with the community. Her journey from a small-town stylist to an internationally recognized professional is both inspiring and instructive.

Taya says the reason she does what she does is simple: pure joy. “The sense of fulfillment from making people feel beautiful is immeasurable. I love that I have the opportunity to open my creative side and transition it into the hair I create.”

As a highly recognized hairstylist with multiple nominations at the prestigious BTC One Shot Awards, Taya has established herself as a trendsetter and innovator in the modern scene. Her journey, however, was a long and often challenging road. Through it all, Taya was motivated by her desire to help others, whether it was her clientele receiving services or fellow hairstylists learning from her expertise. “Helping others by sharing what I know gives me a sense of fulfillment. I believe we are all here to positively impact as many others as we can.”

Taya always dreamed of opening her salon. In 2021, she moved to Kelowna, BC, and got a job at a commission salon. Through her marketing strategies and social media presence, she filled a month’s worth of books in Kelowna before even moving there. Less than a year later, she opened Cove Salon in September 2022. In 2023, Taya began her journey in providing hair education to others online, sharing her insights on technique and placement to achieve effortless results. She has since impacted hundreds of stylists across the globe through her online and in-person educational programs.

Taya consistently creates and adapts, providing education and inspiration through social media, workshops, and publications to keep the community informed and inspired. Many stylists struggle to master advanced techniques and stay updated with the latest industry standards, which are constantly evolving. However, through these online resources, Taya has innovated within the field and set higher uniform standards than many thought possible.

She offers training sessions and tutorials that equip stylists with the skills and confidence to excel in their craft. Taya also teaches effortless blonding placement techniques to achieve low maintenance results. In addition to these hairstyling skills, Taya shares her social media expertise with other stylists, helping them grow their online presence and business the way she has.

Taya’s innovative hair techniques and industry thought leadership have significantly impacted the hairstyling industry. Her multi award-nominated work as a hairstylist and her educational programs have been nothing short of transformative. She’s not just a small-town stylist anymore; she’s at the top of the field and passionate about bringing others to the top with her. Her message is clear: Adaptability and perseverance are key. Embrace change, use challenges as opportunities for growth, and never stop learning and sharing your knowledge with others.