Fashionista flood to the Meatpacking District to visit the new pop-up shop giving shoppers a sneak peek at Target’s latest fashion collaboration with Kate Spade New York. The collection which will include children’s apparel, women’s apparel in regular, adaptive, and plus-size, handbags, games, hair, candy, stationery, and home goods, will officially launch online and in-store on April 12th, 2025, for a limited time.
On April 5th, on Little West 12th Street, the pop-up decorated with bouquets of fresh lilies invites shoppers into the larger-than-life shopping experience in the surreal world of Kate Spade.
Entering the dreamlike world invited shoppers to a mini version of New York with fun displays giving shoppers an early chance to purchase the collaboration before the official launch.
Entering the middle of the display that imitated Central Park and The Circle Market newsstand displays copies of the #Kate SpadeNewYorkxTarget newspaper. Shoppers were festive and partied with live music by DJ Branqueeno. She was dressed in the Kate Spade collection sporting a polka dot jumper from the line. The park display had fun games for the kids to enjoy like Kate Spade checkers and oversize tic-tac-toe games. Shoppers were also treated to free photos by photographers on the Kate Spade stoops.
Next, enter the Kate Spade laundry map with neon signs with fun messages saying “Loads of Fun” and “Dress to Impress”. This displayed the baby and children’s clothing, showing the fun tote bags and mini clutches in the collection. The digital washing machines made shoppers feel like they were in a real laundry mat. This display was the most popular and busiest with shoppers.
“I found out on the stands on the street with a flyer and scanned the QR code nearby” Julia Cowling, a shopper who came to the pop-up to buy items for herself and her two daughters for an upcoming wedding. “I like Kate Spade. She had a great attitude, and wish she was still alive. I liked her style. I like that I can get quality clothing at a great price.” said Cowling. “I’m going to purchase a lot!” she said.
The fashion icon Kate Spade died in 2018 after battling mental illness for years and ended with a tragic suicide. The Kate Spade empire continues to gross over 1.42 billion dollars a year, since her untimely death. The fashion brand famous for its handbags and other leather goods was a token of sophistication adulthood for American women. Now, the fashion brand will continue Spade’s legacy and expand with Target making the brand more inclusive for shoppers.
Moving into the Kate Spade Bakery, employees were dressed up in the Kate Spade line and assisted shoppers with sizing and trying on clothing. Shoppers got special access to merchandise that was only available at the pop-up. This includes the Kate Spade shopping tote bag and Kate Spade gift bag for shoppers buying items as gifts. Shoppers took selfies with the Kate Spade bicycles and the extra-large Spade symbol. The spade symbol was used by the designer to represent her surname but to represent the label’s love of simple shapes and unique designs.
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