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T’Juanna Winters, the visionary behind Lizzie Lu Luxury Treats, has created a brand that celebrates both tradition and creativity. Inspired by her grandmother, Elizabeth “Lizzie” Jones, T’Juanna combines cherished family recipes with modern twists to deliver a unique luxury treat experience. Each bite of her handcrafted sweets reflects not only the highest quality ingredients but also the values of hard work, integrity, and community instilled by her grandmother. Lizzie Lu Luxury Treats isn’t just a business; it’s a tribute to family, love, and the joy of sharing extraordinary flavors.

 

What inspired you to start Lizzie Lu Luxury Treats and how did you come up with the name?

T’Juanna: Lizzie Lu is named after my grandmother, Elizabeth Jones, who profoundly influenced my life and business. She taught me many cherished recipes that I still use today. Beyond cooking, her values of hard work, integrity, and community shape how I run my company and engage with customers, ensuring her legacy continues in all that I do.

Can you walk us through the process of creating a new treat from concept to final product?

T’Juanna: The brainstorming process for creating a new bark, cookie, or any other product can vary. Sometimes I draw inspiration from flavors we’ve already developed, while other times our regular customers share ideas they’d like to see. Occasionally, new ideas simply come to me. Once I have a concept, I dive right into creating the product, have a few friends taste-test it, and then I put it on the shelves for our guests!

What is the most unusual flavor or treat combination you’ve experimented with, and how was it received by your customers?

T’Juanna: Our most unusual flavor to date is our Krazy Korn popcorn-flavored chocolate bark. This unique treat combines the rich, buttery essence of popcorn with the indulgence of high-quality chocolate, creating a delightful taste experience. The luxurious buttery notes are perfectly balanced, making it a standout addition to our product lineup. Customers have been raving about this flavor, sharing their excitement and love for it for weeks. It’s always rewarding to see such enthusiasm for a product that pushes the boundaries of traditional flavor combinations!

How do you balance tradition and innovation when working with your treat recipes?

T’Juanna: I always strive to put my own innovative spin on classic recipes. By incorporating unique ingredients or techniques, I aim to breathe new life into traditional dishes while still honoring their rich heritage.

What has been your most memorable moment or achievement since launching Lizzie Lu Luxury Treats?

T’Juanna: One of the most memorable moments since launching my business has been the incredible experience of opening my own brick-and-mortar store. After months of planning, hard work, and overcoming various challenges, seeing my vision come to life in a physical space was exhilarating. The thrill of setting up the store, arranging the products, and finally welcoming customers has been more rewarding than I ever imagined. It’s an exciting new chapter that brings a sense of community and connection with my customers.

How do you ensure the quality of your ingredients, and does the source of ingredients influence your creations?

T’Juanna: At Lizzie Lu, we pride ourselves on using only the highest quality ingredients in all our creations, from our decadent cheesecakes to our rich chocolate bark. Each treat is crafted with care, ensuring a luxurious flavor experience that truly sets us apart. When you indulge in our offerings, you can savor the distinct difference that premium ingredients make, elevating your taste experience to new heights.

With her dedication to blending tradition with bold, unexpected flavors, T’Juanna Winters has transformed Lizzie Lu Luxury Treats into more than just a treat shop—it’s a celebration of heritage and innovation. From opening her own storefront to winning over customers with creations like the Krazy Korn chocolate bark, T’Juanna’s journey exemplifies passion, resilience, and a commitment to quality. As she continues to expand her sweet empire, her treats serve as a reminder that food, especially when crafted with love and creativity, can connect us to our roots and inspire new, unforgettable experiences.

 

Photo Credit: Courtesy of T’Juanna Winters