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A new study found South Carolina is the No. 36 least expensive state for engagement rings this Valentine’s Day averaging $6,786 per ring.

A record $6.4 billion is projected to be spent on jewelry this Valentine’s day as an unprecedented number of Americans prepare to propose.  Many last-minute ring shoppers do not know how much to spend or what size and style they should buy. Understanding the latest trends can help inform their search for the perfect ring.

Rare Carat – an online diamond marketplace — today released a study on the Most & Least Expensive States for Engagement Rings after analyzing purchases from 22 million users.

Additional Key Findings:

  1. 10 Most Expensive States: New York: $11,434; California: $10,582; New Jersey: $10,445; Connecticut: $9,744; Massachusetts: $9,636; Nevada: $9,458; Florida: $9,298; Texas: $8,915; Illinois: $8,801; and Rhode Island: $8,787
  2. Most Popular Shape: Round (40%), cushion and oval (15%), princess (8%)
  3. Most Popular Size: 1 Carat (15.8%), 2 Carat (10.7%), 1.5 Carat (10.2%)
  4. Most Popular Color: G (15.6%), H (15.4%), K (14.9%)
  5. Most Popular Clarity: VS2 (19.5%), SI2 (19.2%), VS1 (16.7%)

Rare Carat Founder Ajay Anand is available for interview to discuss tips for finding the perfect ring this Valentine’s Day and the benefits of Lab Diamonds.