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“Smoke weed every day!” This is the famous lyric from Snoop Dogg and Dr. Dre’s timeless smash hit “The Next Episode”… and now Snoop is turning that catchphrase into a retail store.

On Sunday July 14th, global icon Snoop Dogg celebrated the grand opening of his first licensed cannabis store, located near the LAX airport. Aptly called S.W.E.D., the new store isn’t just a dispensary, it’s a cultural hub that’s strategically placed at the helm of the city. Of course, if Snoop’s name is attached, you know there’s only going to be top shelf cannabis products present.

The turnout was incredible, with fans covering the entire store and parking lot, waiting for their moment to meet the legendary Snoop Dogg. One fan even waited since midnight the night prior, hoping to get Snoop to sign his merch.

As soon as Snoop pulled up, mayhem commenced. Luckily for Snoop, he was able to hide out in the back room where he DJed as DJ Snoopdelic — playing all the bangers and providing all the vibes. His family was also in attendance, such as his father and son Cordell. 

This event also featured the limited edition collaboration between Tupac and Death Row Cannabis Records. T-shirts, photos, and matchbook were available as well.

Courtesy of Shirley Ju