Pepsi has released a mobile app that will give all fans access to all kinds of content associated with Super Bowl Halftime performers, Mary J. Blige, Dr. Dre, Eminem, Kendrick Lamar and Snoop Dogg. In addition, the app will provide information on their looming concerts weeks ahead of the Super Bowl kickoff.
Pepsi allows fans to enter codes found on participating products to receive the in-app rewards points. The mission is to expand consumer outreach by attracting a younger demographic with its musically inclined approach. You may check the app each hour to view new prizes, including dining credit with Pepsi partner restaurants, summer music festivals like this year’s Super Bowl, and trips around the globe. “Pepsi is rewarding fans for having fun and hanging out with fellow users,” said Linda Lagos, director of marketing at PepsiCo. So make sure to download the app and hang out with each other to earn points—the app is available for iOS and Android devices.
The big night is just around the corner, so grab your tickets or popcorn. The game will take place on Sunday, February 13, at the SoFi Stadium in Los Angeles, CA. It will be broadcast on NBC and Telemundo and stream on Peacock.
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