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LEADER IN ETHNIC HAIRCARE MARKS JUNETEENTH AFRICAN AMERICAN HOLIDAY WITH BOLD STATEMENT OF SUPPORT FOR BLACK INDEPENDENT BUSINESS OWNERS

ORS™ Haircare, the respected, Chicago-based multicultural haircare company, this morning proudly launched ORS™Cares with $100,000 starting investment.  ORS™Cares a multi-tiered support initiative conceived to benefit black hairstylists and salon owners nationwide who’ve suffered losses owing to the COVID-19 crisis, and the ongoing social unrest from city to city.

Fittingly announced today, on the 2020 Juneteenth independence holiday, the initiative includes the ORS™Cares Relief Fund, established to aid licensed hair professionals with grants, which can be used for any purpose. ORS™Cares will also provide charitable product donations and contributions to select black community organizations. ORS™Cares is a significant step, among others, that ORS™Haircare  has taken to show its support to black industry practitioners. It is a sense, and spirit of commitment that runs company wide.

“For more than two decades now in the business of beauty, ORS™Haircare has honored and respected the unique struggle of black hairstylists and salon professionals—and they’re in our thoughts especially at this challenging time,” the company said in a statement. “But beyond merely the struggle of being independent businesspersons, giving back is also who we are as a company. It’s what we stand for, and in extraordinary times like these the onus is on all of us to invest in each other and lift each other up, and that’s what ORS™Cares is really all about. If we don’t do it, then people get left behind.”

Through the ORS™ Cares Relief Fund, ORS™Haircare will provide grants to licensed, salon-based hairstylists across the U.S. to help ease the strain and pressure on those who’ve been unable to work owing to the pandemic, or from any rioting effects.

In its headquarters city, ORS™Cares will be making direct contributions to impactful local community organizations, among them My Block, My Hood, My City, which has raised and provides funds for small black businesses in disadvantaged areas in Chicago that were impacted by the recent rioting, and others. Prospective applicants interested in assistance from ORS™Cares must visit the website and complete the application therein to apply.

A committee of principals representing the ethnic haircare industry, ORS™ Haircare and Chicago’s local business community will be convened to review the applications promptly, determine the recipients and ensure the most rapid and timely awarding of the support, with the date(s) to be announced.

As the nation’s essential black salon industry is suffering and needs assistance more than ever, ORS™Haircare, with ORS™Cares, stands poised to continue its legacy of leadership and corporate social responsibility.

ABOUT ORS™HAIRCARE

ORS™ is the Original Root Stimulator™. A leading brand in the ethnic hair care market, ORS™ provides a wide range of healthy hair maintenance and styling solutions for all hair types, textures and styles. Founded in 1996 to fill a void in the market for healing hair care specifically for women and men of color, ORS™ aims to meet the hair care needs of health-conscious, style-seeking multicultural consumers with innovative products that feature the highest quality natural ingredients to help protect and maintain hair health. The ORS™ portfolio includes ORS™ Olive Oil, HAIRepair™, and Curls Unleashed™. ORS™ products are available at national retailers, fine beauty supply stores and orshaircare.com.

For more hair care news, product information and tips, please click here or connect with us on social media at @orshaircare on Facebook, Instagram and Twitter.

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