Today is National Black Voter Day and as the 2024 election approaches, Young Black voters are poised to be a decisive force. HeadCount, the nation’s premier nonpartisan youth voter registration organization, has spent the last two decades harnessing the power of music, entertainment, and pop culture to energize and engage this key demographic—and this year is no exception.
With voter registration efforts in full swing as National Voter Registration Day was held September 17th, HeadCount is on track to register over 500,000 new voters and mobilize one million people. Spearheading this initiative is Executive Director Lucille Wenegieme, whose belief that democracy must meet people where they are—with culture as the conduit—guides the organization’s mission. Since joining just over a year ago, Lucille has reinvigorated HeadCount’s focus on youth, music, and cultural outreach.
In 2024, HeadCount will collaborate with high-profile artists such as Alicia Keys, Olivia Rodrigo, Usher, Sabrina Carpenter, Ariana Grande, Camila Cabello, Sexxy Red, Saweetie, Becky G, G-Eazy and more, following in the footsteps of past partners like Harry Styles, Lizzo and Billie Eilish. In the past, the organization has also joined forces with brands like Spotify and American Eagle, and continues to work alongside events like Lollapalooza, Pride festivals, and RuPaul’s DragCon, all crucial platforms for reaching young voters.
Photo Credit: Courtesy of HeadCount
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