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She continues to rise to the occasion. Melody Shari’s Seventh Avenue Beauty brand has been selected as 1 of 2 Alabama-based businesses to headline the #ShopBlackOwned TikTok campaign, an initiative focused on amplifying the presence of black-owned brands and creators.

The news arrives on the heels of an historic feat, where Melody broke the TikTok record for the longest view time of any TikTok shoppable Live earlier this month. This comes as no surprise, as her uncanny ability to captivate audiences and maintain the attention of her viewers has been proven time and time again.

As a serial entrepreneur, she is showing no signs of slowing down anytime soon. Lovers of her Seventh Avenue brand can’t get enough of her vegan, natural, Paraben free skin, body, and hair products. This level of success isn’t new to Melody. A leading entrepreneur since the age of 25 and creating multimillion-dollar businesses since 28, she’s not new to the spotlight nor building brands. The numbers on TikTok and in sales prove it. Who knows what she has up her sleeves next. What’s certain is that she is a forever champion of entrepreneurship, and she realizes her amazing team helps make all these successes possible.

Now, Melody is excited for the opportunity to champion Black businesses this month and beyond. Join her February 22 from 2-10pm CST for her #shopblackowned TikTok live @melodyshari11.

TikTok & TT Agencies nominated several dozen Black Owned shops to be ‘The Face’ of this campaign, and of the two chosen, Melody Shari is one.

She states: “It’s really a full circle moment in so many ways. For one, when you’re obedient to what God has instructed you to do, there are blessings waiting that have been held up. Not only that, but it’s also always been a goal of mine to highlight Alabama and combat the stereotype. We have some amazing, highly educated and business savvy people here.”

 

Poto Credit: Courtesy of Intrigue Media Group