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Who is Erika Jones?

Erika Jones is a dynamic Tax Business Strategist & Mentor with a wealth of experience helping tax professionals build successful businesses. As CEO of Express Tax Software Solutions, Erika is dedicated to providing tax preparers with the education and support they need to achieve their goals. With a background in Chemistry and a passion for entrepreneurship, Erika has built a successful business alongside her husband and business partner, Jason Cheek. She is a mother of four and also co-hosts a podcast with her besties from college called Heauxmgirls, where they tackle important issues that affect women. Erika is committed to empowering others and helping them reach their full potential in the tax preparation industry.

Erika Jones, you’re the CEO/Founder of Express Tax Software Solutions, please tell the readers more about your company?

Express Tax Software Solutions is a company that is passionate about helping tax professionals achieve success in their businesses. We offer online, IRS-approved continuing education courses and a mentorship program that is designed to help tax preparers develop the skills they need to take their businesses to the next level. Our courses are designed to be engaging and informative, covering topics that are relevant to tax professionals. Our mentorship program is tailored to each individual, helping them to develop a CEO mindset and the skills they need to scale their businesses to six figures and beyond. Our ultimate goal is to help tax professionals become experts in their field and achieve their goals.

Erika Jones, share with the readers how you were able to successfully grow your firm in a short period of time.

Certainly! At Express Tax Software Solutions, we’ve been able to achieve significant growth in a short period of time by focusing on several key areas:

  • Offering high-quality and relevant educational content: Our online CE courses are designed to provide tax preparers with the knowledge and skills they need to succeed in their industry. We also offer a mentorship program that provides one-on-one guidance to help tax preparers grow their businesses.
  • Providing exceptional customer service: We believe that building strong relationships with our clients is key to our success. That’s why we go above and beyond to provide exceptional customer service and support.
  • Embracing technology: We’ve leveraged technology to streamline our operations and make our services more accessible to tax professionals across the country.
  • Cultivating a strong network: We’ve built relationships with other industry leaders and influencers to help spread the word about our services and grow our network of clients.

What are three different strategies you would like to share with small business owners to increase their bottom line?

As a tax business strategist and mentor, I have worked with many small business owners to help them increase their revenue and improve their bottom line. 

Here are three strategies that I would recommend:

  • Streamline operations: One of the biggest ways to increase profitability is to streamline operations. By reviewing current processes and identifying inefficiencies, you can save time and reduce costs. This can include automating certain tasks, using software to manage inventory and finances, and outsourcing non-core activities.
  • Focus on marketing: Effective marketing is essential for any small business looking to grow. This can include building a strong online presence, leveraging social media to connect with customers, and creating targeted advertising campaigns. It’s also important to regularly analyze marketing efforts to determine what is working and what needs to be improved.
  • Diversify revenue streams: Relying on a single product or service can be risky for a small business. By diversifying revenue streams, you can reduce the impact of economic downturns and take advantage of new opportunities. This can include expanding into new markets, launching new products or services, or partnering with other businesses to offer complementary offerings.

Do you have any new projects coming up? 

Yes, we have just completed a major project at Express Tax Software Solutions. We recently launched a new online course designed specifically for tax preparers who are looking to expand their businesses by offering tax planning services to their clients. The course covers topics such as tax planning strategies, software tools for tax planning, and how to market tax planning services to clients. We are excited to offer this course as we believe it will be a valuable resource for tax preparers who are looking to grow their businesses and offer more value to their clients.

Is there anything else you’d like to share with our readers?

Absolutely! Entrepreneurship can be an incredibly rewarding journey, but it can also be challenging and overwhelming at times. One thing I would like to share is the importance of having a support system in place, whether it’s a mentor, a brainstorming circle, or just friends and family who believe in you and your vision. Surrounding yourself with positive and supportive people can help you stay motivated and inspired during the ups and downs of entrepreneurship. Additionally, it’s important to never stop learning and growing, whether it’s through courses, books, or networking events. Continuously developing your skills and knowledge can help you stay ahead of the game and adapt to changes in your industry. Lastly, don’t be afraid to take calculated risks and step outside of your comfort zone. Great success often requires taking bold actions and pushing past fears and doubts.

Please tell readers how they can follow and support your on all social media platforms –

IG: @taxcoacherika or @expresstaxsoftware