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Armed With Co-signs From Cardi B, La La Anthony, Sanaa Lathan, DreamDoll, And Others “Prettier—” Ushering In A Cultural Phenomenon—Has Arrived Boasting Over 100M Views On TikTok Among Many More Highlights

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WATCH THE OFFICIAL MUSIC VIDEO HERE

JAY1 stands as a transformative force in the U.K. rap scene, captivating audiences with his powerful lyrics and irresistible charm. Hailing from North London, his ascent to fame skyrocketed after the release of “Your Mrs,” which climbed to the 18th position on the U.K. charts. His latest project, Sorry I’m Late, showcases his undeniable talent, highlighted by the infectious single “Prettier.”

“Prettier” is an Afroswing gem led in production by KVRIM (Chris Brown, Fridayy) exemplifies JAY1‘s unique ability to create something truly special. Rich instrumentation intertwines seamlessly with his captivating rap-sung verses, bringing the song’s essence to life. As the song unfolds, drums infuse an island flair into the rhythm, while JAY1’s vocals enthrall listeners with the memorable hook: “Cuz she always gettin’ prettier… Getting finer, bad gyal, fire… Girl, you bring the heat like a lighter… And ya’ always gettin’ prettier.”

Fast forward to 2025, and “Prettier” has blossomed into a cultural phenomenon, dominating spaces from the United States and Nigeria to the United Kingdom and Canada. This anthemic track has struck a chord with women everywhere, empowering them to confidently showcase their beauty and self-expression on social media. The track has inspired over 134K user-generated videos on TikTok, racking up over 100 million views. Its official music video powerfully captures the song’s impact, celebrating women worldwide in their moments of self-empowerment. Watch the official music video HERE.

JAY1 knows how to create a buzz, and it’s no wonder that “Prettier” has caught the attention of stars like Cardi B, La La Anthony, Sanaa Lathan, and Dream Doll and more. With exciting new music on the horizon, JAY1 is poised to deliver an unforgettable year, bringing the vibrant energy of “Prettier” to a global audience.

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Photo Credit: Jay1