What do you define as success?
For us, success is intricately tied to the dynamic growth of our presence across social platforms, where we strive to cultivate a community that resonates with our brand values. We measure success not only in terms of follower numbers but in the authentic engagement and awareness our brand generates. Our ultimate goal is to secure impactful brand deals and foster paid sponsorship relationships with like-minded companies, leveraging these collaborations to amplify our influence while concurrently nurturing the expansion of our clothing line, podcast, Influencer and wrapping paper businesses.
What was the inspiration behind your podcast?
Our podcast, Balanced Behavior, was conceived with the mission to promote Black love, joy, and effective parenting. Rooted in the belief that positive representation matters, we aim to share stories, insights, and discussions that contribute to a more inclusive and uplifting narrative surrounding black relationships and family dynamics, fostering a sense of unity and understanding within our community.
What makes your business unique?
Our business Brooke Deron Apparel stands out as a fashion brand that transcends trends, emphasizing individuality and comfort in personal style. Rooted in the philosophy of inspiring confidence, it offers a unique blend of contemporary fashion and empowerment.
Our business Wrapper’s Delight, The Wrap Culture, distinguishes itself by addressing a gap in the market, providing culturally rich and diverse gift wrap options. With a commitment to inclusivity, the brand seeks to redefine celebrations by offering wrapping solutions that authentically represent a wide range of traditions and cultures.
What challenges have you faced as a couple running a business together?
Our biggest challenge as a couple in business has been maintaining a clear separation between our personal and professional lives. We are workaholics and establishing work hours and sticking to them has been one of our biggest struggles.
How do you balance your personal and professional lives as business partners?
Establishing a healthy work/life balance is so important to us. We work really well together and luckily; we actually enjoy it. Because we enjoy it, sometimes work doesn’t feel like work. It feels like quality time instead. We do find it very important to dedicate time to our children and make it a priority to continue dating each other.
What’s your best piece of advice for aspiring and new entrepreneurs?
Be passionate about the work, not just the dream. Do it afraid. Find a mentor that’s willing to teach and give you advice.
What would attract listeners to your story?
Authenticity and Relatability: Listeners are often drawn to real, genuine experiences, and our openness allows them to connect with our narrative on a personal level. Sharing the authentic journey of our relationship and entrepreneurial ventures, complete with the highs and lows.
Inspirational Elements: Highlighting the inspirational aspects of our journey, such as overcoming challenges, achieving milestones, and staying true to our values, can inspire and motivate listeners. People are naturally drawn to stories that offer hope, resilience, and lessons learned along the way.
Cultural Representation: Our commitment to promoting healthy depictions of Black love, parenting, and culture through Wrapper’s Delight, Balanced Behavior, and Brooke Deron Apparel adds a unique and culturally rich dimension to our story. This commitment may resonate strongly with listeners seeking representation and inclusivity in the business and creative spheres.
Diversity in Business Ventures: The diversity of our businesses, spanning fashion, stationary, influencing and podcasting, showcases a multifaceted entrepreneurial spirit. This variety can captivate listeners with different interests, allowing them to engage with various aspects of our story that align with their preferences.
Passion for Empowerment: Emphasizing our passion for empowering others, whether through fashion, culturally inclusive products, or positive storytelling, creates a narrative that goes beyond personal success. Listeners who share similar values may be drawn to our story as a source of inspiration and empowerment.
In essence, a combination of authenticity, inspiration, cultural representation, business diversity, and a commitment to empowerment will attract a diverse and engaged audience to our story.
Stay connected online: https://www.brookederon.com/
Photo Credits: Photo Provided
Add Comment