In 2020, we saw a surge in skincare brands launching. Highly influential celebrities like Jennifer Lopez, Pharrell Williams, Alicia Keys, and Rihanna offered a variety of ways to care for your skin at-home during a global pandemic. Similar to the perfume and cologne industry, we saw marketing and branding by influencers but another great branding surge happened in 2020 as well. It was small business brands and consumers shopped online for one-of-kind small businesses to support. One of those small businesses also launched a skincare line and it’s called Beary Sensitive. Meet Ayesha Murphy, a wife, mother, certified organic skincare formulator, and entrepreneur with a passion for creating safe, organic skin and body care products for all skin types.
Tell us about how Beary Sensitive is a part of your skincare routine.
Beary Sensitive is the beginning and end of my day. In the morning and night, I use Beary Sensitive face cleanser and moisturizer. To moisturize I use my Beary Sensitive lotion. I use Beary Sensitive salve to apply heavy moisture between constantly washing my hands all day.
When creating Beary Sensitive, what was one ingredient you wanted to make sure was included?
When creating Beary, I wanted to make sure I used products that have herbal remedies within all of my products. Since my brand is formulated for people with sensitive skin conditions, I wanted to make sure I chose the right herbs that help alleviate itching, reduce inflammation, and wound healing.
Why is Beary Sensitive a great product to add to your skin or body care routine?
Beary Sensitive is a great product to add to your skin and body routine because all of the products are moisture rich and free of synthetic additives. Each product is formulated with organic herbs, organic oils, and high performance ingredients.
What are your Top 5 beauty must-haves (make-up, hair care, skin care, or body care)?
- Mented Foundation
- Juvia’s Place Eyeshadow “Nubian”
- Lip Bar lip color
- ILIA mascara
- Fenty Beauty lip gloss “Gloss Bomb”
What do you want Sheen readers to know about Beary Sensitive?
I want Sheen readers to know that Beary Sensitive is an organic skin care brand formulated with high performance ingredients. Beary Sensitive uses herbs and oils that are not mainstream to the market. Since Beary Sensitive is formulated for people with sensitive skin conditions such as eczema or dry skin, then I use ingredients that penetrate into the skin.
What are your favorite Beary Sensitive scent combinations of soap and scrub products you have?
My favorite soap scent is “Center Sage” I enjoy the fresh scent of sage, lemongrass, and calendula. The smell helps to calm my mood and makes me ready to start my day or rest at night.
My favorite body scrub is my “Holiday Scent” it is made of cloves, juniper berries and geranium. All of the smells together put me in the mind of my favorite season, Fall.
For more on Beary Sensitive, click here.
Keep up with the brand on Facebook & Instagram.
All images courtesy of Saltpaper Studio
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