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Just yesterday, Barbie released a new set of dolls in hopes to encourage black girls around the world to pursue political leadership roles.

In a statement to Essence, founder and CEO, Erin Loos Cutaro said, “2020 continues to be a monumental year, and as so many of us are activating — from living in a pandemic and fighting for our families and communities in uncertain economic times, to dismantling racist systems and marching on the streets — we must use this as an opportunity to inspire young women and girls to lead.”

Babrie and She Should run teamed up to release this campaign titled, The Campaign Team. This campaign gives Barbie new careers as a voter, campaign manager, fundraiser, and more.