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November 30, 2022, the 718 Princess, Lola Brooke made a momentous half-time performance for the Brooklyn Nets at the renowned B.K. venue, Barclays Center. Housing over 19,000 in capacity, Lola Brooke graced the arena court as she performed an electrifying medley of her latest track, “Here I Come,” and hit single “Don’t Play With It.” With this borough of Brooklyn in full embrace for the rising star, Lola continues to showcase a distinctively divine presence and prowess that fully certifies her artist-to-watch status. 

“Don’t Play With It” serves as a breakout hit for the Bed-Stuy native, having amassed over 4 + million views for the official video; a recent co-sign from Hot 97’s Funk Flex as the “biggest song in the city,” and recognition from Kim Kardashian and North West via Tik Tok with an irresistible skit to the buzzing track (amassed over 19 + million views in three days). “D.P.W.I.” has garnered over 300 + thousand TikTok video creations, peaked at #9 on TikTok Viral chart, and all-encompassed, achieved over 100 + million views on the platform.   

Last month, Lola unleashed her most recent music release, “Here I Come,” as the track shoots to be another hit for the lyrical emcee. “Here I Come” was recently praised by Pitchfork as the outlet stated, “On Here I Come, her palliative bars lull you into a false sense of security until you realize she means business.” Elsewhere, Brooklyn Magazine shared, “When Lola Brooke chants, “Here I come” she isn’t lying…the 718 Princess combines an assertive sound with success-driven lyrics and a brash swagger that screams Brooklyn — and female empowerment.” The track received recognition from XXL, Okay Player, Vibe Magazine, and more as ‘Best New Music’ for the week of the track’s release as other publications, such as Kazi Magazine, via Lola’s November cover story, Revolt, Lyrical Lemonade and more applauded the track for its ferocious, lethal make. 

Stay tuned as #GATORSEASON hits a new peak going into 2023.
Photo Credit: @Shutterspeed
Photo Credit: @Shutterspeed
Photo Credit: @Shutterspeed

LISTEN TO “HERE I COME” BY LOLA BROOKE

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WATCH THE “HERE I COME” MUSIC VIDEO BY LOLA BROOKE 

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LOLA BROOKE BIO

Few have been true to the roots of Brooklyn, New York while having the charisma and talent to transcend its identity. Yet, Lola Brooke, at full tilt, is making a stand-out case as one of Brooklyn’s heavyweights for the city that might just boast the best legacy in all of Hip-Hop. She may only clock in at 4’ 9”, but her lyrical presence casts a skyscraper-sized shadow over the game. She delivers words through unpredictable cadences laced with quotable lyrics and flush with attitude. She embodies the unbridled energy of drill yet kicks street knowledge with confidence and leans into the future with genre-busting fire. She has no shortage of charisma, and it defines her sound just as much as her delivery does. As such, she asserts herself as New York’s next hometown hero backed up by a growing body of work. It’s all why she’s tallied streams in the millions and is keenly tipped for a major breakthrough this year.

However, her story all starts in Brooklyn.

Since her mom raised her as a single parent, Lola spent a lot of time alone in their apartment. With her mother at work, she found comfort in music, especially hip-hop. A 50 Cent video served as her gateway into the genre as she went on to study the likes of Meek Mill “for the hunger” and Lil Wayne “for the punchlines.” At the same time, she journaled daily in a diary throughout elementary school. Her poetry eventually turned into raps recorded on her cousin’s computer. She quietly wrote and cut tracks of her own, battling loneliness and isolation. However, rap gave her confidence and projected her voice. “I felt small, but I was raised to feel bigger,” she notes. “It’s why I’m so loud and demanding now, because I want to be heard.”

The culture heard her loud and clear too. In 2016, she buzzed out of Brooklyn by spitting with relentless street energy on a series of D.I.Y. freestyles. Speaking directly to her hometown and channeling its spirit, “Brooklyn Freestyle” exploded, and it caught the attention of Team Eighty Productions who signed her.

With Team Eighty Productions in her corner, she projected her voice far beyond the Borough having already earned the respect of heavy-hitters such as Meek Mill, Foxy Brown, Jadakiss, and Snoop Dogg in addition to tastemakers a la Pitchfork, Lyrical Lemonade, Flaunt, Revolt, and XXL who named her one of “10 Drill Rappers to Listen to Right Now.”

Among many highlights, “Don’t Play With It” [feat. Billy B] rides a Midwest beat towards an authoritative hook. She tears through the production with a gruff cadence right from the gut punctuated as she warns, “Bitch, I just begun.” Lola dips into another vibe altogether on 2022’s “On My Mind.” The airy production underscores her emotionally charged intonation. Then, there’s “Gator Season.” She bares her teeth yet again with razor-sharp precision, pummeling force, and a seismic snap.

Now, Lola continues Brooklyn’s legacy on her own terms, sealing her spot among the Borough’s finest.

“I’m going to talk about real shit,” she leaves off. “I’m going to talk about things we all fantasize about having. I’m going to talk about vulnerable moments. I’m going to talk about it all. I’m speaking to you.”

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