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Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan.

Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and avant-garde, with similarities to the haute couture styles seen on European catwalks. Though the styles have changed over the years, street fashion is still prominent in Tokyo today. Young adults can often be found wearing subculture attire in large urban fashion districts such as Harajuku (Ura-Harajuku), Aoyama, Ginza, Odaiba, Shinjuku and Shibuya.

Containing many different themes within its boundaries, Lolita has become one of the larger, more recognizable styles in Japanese street fashion and has gained a following worldwide. Skirts or dresses are usually worn at or below knee length with petticoats beneath for volume. Blouses or tops are lace-trimmed or ruffled in the Victorian or Rococo style. The length of the socks or stockings can go from ankle to thigh level and may be topped with lace. Wearers of this fashion style often put on Mary Janes or boots. The more well-known sub-styles within Lolita fashion are as follows:

Gothic Lolita – is Lolita with a heavy influence from the Eastern and Victorian Goth style. Often characterized by dark colors, and accessories adorned with motifs such as skeletons, bats, spiders and other popular gothic ‘icons’, such as characters from Tim Burton films. Victorian iron gates and architectural designs are also often seen in dress prints. Bonnets, rectangle headdresses and brooches are popular accessories for Gothic Lolita.Sweet Lolita – is the most childlike style, mostly characterized by baby animals, fairy tale themes and innocent, childlike attire. It was originally inspired by Victorian children’s clothing and the kawaii culture that is very prevalent in Japan. Pastel colors are often used, although some dresses or skirts may feature darker or muted colors as well. Large head bows, cute purses and stuffed animals are popular accessories for Sweet Lolita.

Classic Lolita – The theme of this sub-style is more closely resembled to the historical fashion back in Rococo or Victorian era. The colors that are used in this look are usually muted, thus giving this sub-style a more mature feel. Floral prints and solid colors are common, although fancier prints are not unheard of as well. Small head bows, bonnets, rectangle headdresses and hair corsages are popular accessories for Classic Lolita.Punk Lolita – An experimental style, mixing the influences of Punk with Lolita. It can sometimes look deconstructed or crazy, while keeping most of the ‘Lolita silhouette’.Kodona, also known as ‘boy style’ and ouji, are the more masculine counterparts of lolita, influenced by Victorian boys’ clothing. ‘Prince pants’, which are short capri-style pants that are cut off the knee, usually with some sort of detail (such as lace-edged cuffs) are commonly worn with masculine blouses, top hats, knee socks and other accessories.