From music and media to entrepreneurship and philanthropy, J. Sims has built an empire that spans industries. As the founder of MC Media Works, Sims Global Enterprises, and The Sims Farms, his influence goes beyond business—he’s shaping conversations around generational wealth, cultural exchange, and sustainable entrepreneurship. With the CEO Talk Empowers Africa Tour, J. Sims is taking his mission to the international stage, creating business connections between the U.S. and Africa. We caught up with him to discuss his journey, giving back, and what’s next.
For some of our readers who may not be familiar with your work, can you share who you are and how you got started?
I’m J. Sims, an entrepreneur, investor, and cultural strategist. My journey began in the entertainment industry, where I worked behind the scenes with some of the biggest names in music. That foundation allowed me to build businesses across media, marketing, international development, and agriculture. Everything I do is centered on ownership, impact, and legacy—not just for me, but for the communities I serve.
Your upcoming tour takes you across multiple countries in Africa. What inspired you to create this initiative, and what impact do you hope to make?
My work has always focused on empowerment, and the CEO Talk Empowers Africa Tour is an extension of that mission. I’m passionate about building bridges between the U.S. and Africa, creating opportunities for business development, economic growth, and cross-cultural exchange. I hope to inspire entrepreneurs, particularly in Africa, to leverage their local markets, build lasting businesses, and create global connections.
You’ve worked with major artists in the music industry. What lessons from that world have helped you succeed as an entrepreneur?
The entertainment industry teaches you about resilience, adaptability, and the power of relationships. Success comes from knowing how to build partnerships, create value beyond just talent, and move strategically. The concept of ownership is also key—understanding the value of intellectual property and how to protect what you create. These lessons have shaped my approach to business.
Your businesses span media, agriculture, and economic empowerment. What’s the common thread that connects everything you do?
Everything I do centers around ownership, sustainability, and creating long-term impact. Whether it’s media, agriculture, or international business, I focus on building ecosystems that empower people and generate lasting wealth. Education, economic development, and food security are essential for thriving communities. I aim to connect those dots and create real change.
Many people dream of building a legacy but don’t know where to start. What’s the first step you’d recommend for someone who wants to create generational wealth?
The first step is shifting your mindset from earning money to building assets. You need to focus on financial literacy—learning how to invest, create business ownership, and build partnerships. After that, it’s all about execution—making strategic moves and taking action. Generational wealth isn’t just money; it’s knowledge, ownership, and positioning your family for future success.
As a businessman, how do you navigate spaces where Black entrepreneurs are often underrepresented or overlooked?
By showing up, being prepared, and demanding my place at the table. I rely on the quality of my work and my confidence to speak for itself. In industries where access to capital and opportunities may be limited, creating your own lane is essential. I’ve also learned that building value and partnering with people who see the bigger picture is key to overcoming those barriers.
Your tour includes mentorship and community outreach. Why is it important for successful entrepreneurs to give back?
Success means nothing if it doesn’t empower others. Mentorship is one of the most rewarding ways to give back. Many aspiring entrepreneurs, especially in underserved areas, have talent and drive but lack resources. If we can provide those resources and open doors for them, we’re creating lasting change. It’s about reaching back while moving forward.
Balancing multiple businesses, travel, and philanthropy must be a challenge. How do you prioritize self-care and avoid burnout?
It’s a balancing act, no doubt. But I’ve learned to delegate, set boundaries, and prioritize my health. I make time for fitness, eating right, and taking moments to unplug when necessary. I also rely on a strong team to handle aspects of the business, which allows me to focus on what I do best. Rest is just as important as the work because you can’t pour into others if you’re running on empty.
You’re celebrating your birthday during the tour in Lagos. What does this moment mean to you on a personal level?
It’s a full-circle moment. Africa represents so much culture and opportunity, and to be there—building connections and celebrating life—is truly special. It’s not just about a birthday; it’s about reflecting on the journey, the struggles, and the triumphs. It’s a reminder of how far I’ve come and how much further I want to go.
Looking at your career and everything you’ve achieved, what advice would you give to a younger version of yourself who wants to follow in your footsteps?
Bet on yourself. Don’t wait for external validation to create your own opportunities. Embrace setbacks as part of the process, and always think long-term. People often chase quick success, but true impact comes from building something that lasts. Stay focused, keep learning, and surround yourself with people who challenge and elevate you.
Beyond this tour, what’s next for J. Sims? Any exciting projects in the works?
After the tour, I’ll be celebrating my birthday in the U.S. with the Fashionably Late Weekend, including CEO Talk Live events, intimate gatherings, and a brunch finale at Neiman Marcus. I’m also working on my book Blue Print and Cheat Sheet to Success and planning the CEO Talk Campus Link Tour, targeting U.S. colleges. I’m excited to continue diversifying my ventures and pushing boundaries in media, agriculture, and global business development.
J. Sims is not just making moves—he’s creating a global impact. Follow his journey on social media platforms:
Instagram: @thejsims
Twitter: @thejsims
Facebook: /ceojsims
Tiktok: @jsimsongo
and stay updated on his latest projects at ceotalk.com
Photo Credit: Sims Global Enterprises
Great person and business professional