Issa Rae Steps Into Hair-Care Industry

This just in! Issa Rae is now the co-owner and face of Sienna Naturals.

Rae and the brand’s founder and CEO, Hannah Diop have rebranded the brand for clean products to provide those with curly, coily hair.

In an exclusive with Allure, Rae stated, “I think hair has always been a part of the conversation for me, and it’s been such a huge part of my identity.”

She added, “[Even my] debut was a big chop that I did for Awkward Black Girl.”

The range includes a Salon In a Box ($75) collection. Products included are: the H.A.P.I. Shampoo ($18), Dew Magic ($18) – a leave in conditioner, Plant Power ($22) – a treatment that softens the hair, and Lock & Seal ($22) – a hair oil.

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Allow us to reintroduce ourselves… ✨ We are Sienna Naturals and the countdown begins until we’re fully restocked in your shower, so make room! 🚿 Our products are made with lightweight natural ingredients, free of synthetics, harsh chemicals or heavy oils— formulated by women with textured hair for women with textured hair.
 We are so excited to be back with: 💫 Larger product sizes 💫 More accessible price points 💫 A whole new look and whole new face Join the waitlist to get your favorites the second we’re back! Link in bio. Also, here’s your friendly reminder to check your voter registration status.

A post shared by Sienna Naturals (@siennanaturals) on Sep 22, 2020 at 3:00pm PDT

Sienna Naturals’ Salon In a Box ($75) is now available for pre-sale on the official Sienna Naturals website.