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.idk. SHARES 2:22, INCLUDING GUNNA COLLABORATION

“KiCKIN” + “TiFFANY” OUT NOW

LISTEN HERE | WATCH HERE

LAUNCHES GIVEAWAY WITH THE GRAND PRIZE OF A CUSTOM ROLEX WATCH

idk. shares “TiFFANY” and  “KiCKIN,” a dual release entitled 2:22, and his latest offering that marks a pivotal moment in the Maryland native’s artistic career.

LISTEN HERE.

The two songs (the former of which features Gunna) arrive in conjunction with the launch of .idk.’s exclusive giveaway of his own reimagined version of the ultra-coveted Tiffany 2:22 Datejust Rolex Watch. A disruptor in the truest sense, .idk.’s latest move sees fashion as a medium in his self-expression. It’s also a reflection of long-running threads in Jason Mills’ tenure as a Black designer; from his Lids HD collaboration at the tail-end of 2023 to past work with LVMH’s Christian Dior brand, and beyond.

2:22, out now via Clue No Clue, finds .idk. utilizing rap as a limitless canvas for him to explore themes of money and materialism over hypnotic drum patterns. “KiCKIN” is coated in deadpan charisma and casual flexes. “TiFFANY” is as braggadocious as it is aspirational, and evokes an impenetrable kind of cool. Together, the songs – both of which are 2 minutes and 22 seconds long – speak to the sonic identity he’s crafted over the years.

The exclusive giveaway is now open for individuals who wish to participate. To qualify, fans are encouraged to join .idk.’s Discord community, where moderators will track the top 100 streamers of 2:22 on FM.stream. Among these top streamers, one lucky winner will receive the custom watch, a signed certificate of authenticity from .idk., and a lifetime pass to all of his future shows and events — plus a guest. The contest concludes on Friday, October 4th.

Speaking about his intention behind the giveaway, .idk. shares:  “In a world where it’s becoming increasingly hard to reach new fans, we want to focus on creating a community and nurturing the people who already love what we do. I envisioned this watch as a collectible art piece, adding to the collection of items I’ve created in the past—like Game Boys, sneakers, and merchandise. This is just the next phase in the journey I’ve been on since day one.”

As anticipation builds for .idk.’s next announcement, he’s poised to make a lasting impact on the culture at large. 2:22 is now available on all major streaming platforms.

ENTRY RULES

  1. Save 2:22 to your music library via .idk.’s bio link.

  2. Use last.fm to track your streams.

  3. Join the .idk. Discord server.

  4. Stream the single continuously, the top 100 streamers over the course of 21 days will be entered to achieve

GIVEAWAY DETAILS

  • One (1) TiFFANY 2:22 Datejust signed by .idk. & a lifetime pass +1 to every .idk. show.

TIMELINE

  • Start Date: September 13, 2024

  • End Date: October 4, 2024

Photo Credit: Courtesy of The Forefront Group