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The European roots of the United States originate with the English and Spanish settlers of colonial North America during British and Spanish rule. 

As a melting pot of cultures and ethnicities, the U.S. has been shaped by the world’s largest immigrant population. The country is home to a wide variety of ethnic groups, traditions, and values, and exerts major cultural influence on a global scale, with the phenomenon being termed Americanization.

The varieties of English people, as opposed to the other peoples on the British Isles, were the overwhelming majority ethnic group in the 17th century (the population of the colonies in 1700 was 250,000) and were 47.9% of percent of the total population of 3.9 million. They constituted 60% of the whites at the first census in 1790 (%: 3.5 Welsh, 8.5 Scotch Irish, 4.3 Scots, 4.7 Irish, 7.2 German, 2.7 Dutch, 1.7 French, and 2 Swedish). The English ethnic group contributed to the major cultural and social mindset and attitudes that evolved into the American character. Of the total population in each colony, they numbered from 30% in Pennsylvania to 85% in Massachusetts.

Large non-English immigrant populations from the 1720s to 1775, such as the Germans (100,000 or more), Scotch Irish (250,000), added enriched and modified the English cultural substrate. The religious outlook was some versions of Protestantism (1.6% of the population comprised English, German, and Irish Catholics). Fashion in the United States is eclectic and predominantly informal. While the diverse cultural roots of Americans are reflected in their clothing, particularly those of recent immigrants, cowboy hats and boots, and leather motorcycle jackets are emblematic of specifically-American styles.Blue jeans were popularized as work clothes in the 1850s by merchant Levi Strauss, a German-Jewish immigrant in San Francisco, and adopted by many American teenagers a century later. 

They are worn in every state by people of all ages and social classes. Along with mass-marketed informal wear in general, blue jeans are arguably one of US culture’s primary contributions to global fashion.Though the informal dress is more common, certain professionals, such as bankers and lawyers, traditionally dress formally for work, and some occasions, such as weddings, funerals, dances, and some parties, typically call for formal wear.

Some cities and regions have specialties in certain areas. For example, Miami for swimwear, Boston and the general New England area for formal menswear, Los Angeles for casual attire and womenswear, and cities like Seattle and Portland for eco-conscious fashion. Chicago is known for its sportswear, and is the premier fashion destination in the middle American market. Dallas, Houston, Austin, Nashville, and Atlanta are big markets for the fast fashion and cosmetics industries, alongside having their own distinct fashion sense that mainly incorporates cowboy boots and workwear, greater usage of makeup, lighter colors and pastels, “college prep” style, sandals, bigger hairstyles, and thinner, airier fabrics due to the heat and humidity of the region.