41% of holiday shoppers struggle to find the perfect gift. Why? A lack of inspiration. To help you get in the spirit and take the guesswork out of gifting, we’ve compiled our annual Holiday 100 list, which highlights gift ideas based on Google search trends.
We’ve gathered the most sought-after gifts of the year across categories including apparel, accessories, home and garden, electronics, toys and games, beauty, and health and wellness. Some of the trends that inspired this year’s list include:
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Gifts for kids
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Searches for “tonies set,” the digital listening device for kids, jumped by +5,000% this year.
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Searches for “lamp for kids” increased 95% this year.
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Gifts for the fashionista
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COACH Quilted Tabby Bag hit an all-time high this year.
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Searches for e.l.f. Cosmetics Halo Glow Liquid Filter increased by 5,000%.
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“Ballet flats” jumped by 84% this year.
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There’s been a surge in interest in “unisex fragrances” this year with searches up by 130%.
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Searches for “t-shirt slogans” rose by 160% in 2024.
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Gifts for the homebody
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Searches for “walking pad” hit an all-time high this year.
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“Pillowsac,” the oversized bean bag chairs, increased by 665% this year.
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Starting today, you can find this year’s Holiday 100 by visiting the Shopping tab on Google Search or going to g.co/holiday100 to explore trending collections, like the retro-coded collection, which features modern spins on Y2K classics, and data-driven insights.
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