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For more than a decade, Tashara Parker commanded the newsroom as one of Dallas’ most beloved journalists. Known for her compelling storytelling and powerful on-air presence, she wasn’t just delivering the news—she was making waves. Whether covering hard-hitting stories or challenging beauty norms by unapologetically wearing her natural hair, Tashara’s career has been defined by her ability to defy expectations and break barriers. But now, she’s pivoting in a way few saw coming—launching Loud Beauty, a cosmetics line rooted in boldness, resilience, and authenticity.

Tashara’s move into the beauty industry isn’t about leaving her successful journalism career behind, but about expanding her storytelling in a new way. “I’ve spent years telling other people’s stories, and now, through Loud Beauty, I’m creating a space where women can confidently own theirs,” she says. With Loud Beauty, Tashara challenges narrow definitions of beauty and empowers women—especially women of color—to embrace their voice and be seen on their terms. After years in front of the camera, she understands these pressures better than most.

“Loud Beauty is about so much more than lipsticks and glosses,” Tashara explains. “It’s about making space for ourselves, embracing who we are, and rejecting the expectations society places on us. Beauty isn’t just about how we look—it’s about how we show up.”

The Loud Beauty line features rich, vibrant shades with names like “Anchor Bae” and “Stopping Traffic,” each carefully curated to reflect the power of owning your presence. The packaging—sleek, gold, and crystal-inspired—is more than just aesthetics. It symbolizes the breaking of glass ceilings and the confidence that comes from stepping into your power. But the most significant aspect of Loud Beauty is its message: that every woman, no matter where she comes from or what she looks like, deserves to take up space unapologetically.

For Tashara, this bold pivot into the beauty industry is deeply personal. Throughout her career in journalism, she pushed back against a world that wasn’t always ready for women who looked like her. From embracing her natural hair on air—defying longstanding media norms—to advocating for the CROWN Act, which seeks to end race-based hair discrimination, Tashara has always used her platform to challenge the status quo. Now, with Loud Beauty, she’s bringing that same energy to a new arena.

The decision to launch Loud Beauty came after months of reflection on how to use her platform in ways that extended beyond the newsroom. With every shade and every product, Tashara’s vision is clear: to create a beauty brand that celebrates the stories, identities, and voices of women who are often overlooked.
Tashara’s journey from journalism to entrepreneurship is a testament to the power of growth, reinvention, and resilience. It’s a reminder that even when you’re thriving in one area, there’s always room for more. For Tashara, Loud Beauty is about breaking free of the boxes people tried to put her in—and helping other women do the same.

With Loud Beauty, Tashara Parker has proven once again that she’s not just a voice in the media—she’s a force. Whether in front of the camera or behind a beauty brand, her story is one of resilience, boldness, and the determination to live unapologetically.

The Loud Beauty collection is available now on http://www.LoudBeautyBrand.com. For more information, exclusive launches, and the upcoming releases follow along on social media @LoudBeautyBrand.

 

Photo Credit: Cenomaxx