We spoke with Shante and learned more about the inspiration behind the products.
What was the inspiration behind your brand?
Shante: My Kids, my family of entrepreneurs and creators, and other women especially Black women who are breaking barriers and have successfully dominated the skincare and haircare industry.
Do you believe in work-life balance? If so, how do you maintain it?
Shante: I do believe in work-life balance. I understand that it can be hard to achieve. I am personally thankful for my husband, who works full time to support our household, while I do the other full-time work at home and build a business to work on extending work-life balance for us all.
Who do you feel is your target audience?
Shante: Our target is Ingredient conscious parents and families looking for quality, natural products that are budget-friendly.
What’s your best piece of advice for aspiring and new entrepreneurs?
Shante: My best piece of advice for aspiring entrepreneurs is not to let the idea or vision slip away. Grab a pen and notebook and start brainstorming. I encourage them to find a mentor and join the various chambers of commerce, SCORE, and other small business programs regulated through government programs and universities.
Where can readers connect with you?
Website- https://www.kj3essentials.com/
Social media- https://instagram.com/kidlifeklub?igshid=YmMyMTA2M2Y=
Photo Credits: Shante James
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