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Prada S.p.A. is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances.

 

Runway Shows

Prada hosts seasonal runway shows on the international fashion calendar, taking place in Milan often at one of the brand’s spaces.

1988 – first womenswear show in Milan

1998 – first menswear show in Milan

Resort 2019 was shown in New York City at Prada’s New York headquarters. The show was broadcast over screens in Times Square. Previous Prada models include Daria Werbowy, Gemma Ward, and Sasha Pivovarova.

 

Boutiques

Prada has commissioned architects, most notably Rem Koolhaas and Herzog & de Meuron, to design flagship stores in various locations.

1991 – Further retail expansion and more boutiques open in New York City, China, and Japan.

2001 – Broadway Epicenter in New York City by OMA opens.

2003 – Tokyo Epicenter by Herzog & de Meuron opens.

2012 – In June, Prada opened its largest ever boutique in Dubai’s Mall of the Emirates.

 

Arts and Architecture

Inaugurated in 2000, Prada’s Milan Headquarters are located in a former industrial space between via Bergamo and Via Fogazzaro. An art installation by Carsten Höller that takes the form of a three-story metal slide leads from Miuccia Prada’s office to the interior courtyard. Completed in 2002, Prada’s New York City Headquarters open, located in a former Times Square piano factory renovated by the Herzog & de Meuron architecture firm.

 

Costume Design

In 2007, Miuccia Prada contributed costume designs for two digital characters in the CGI film Appleseed Ex Machina.In 2010, Giuseppe Verdi’s Attila premiered at New York’s Metropolitan Opera with costumes by Miuccia Prada.In 2013, Miuccia Prada designed costumes for Baz Luhrmann‘s film The Great Gatsby in collaboration with costume designer Catherine Martin.

 

Eyewear

2000 – Eyewear launched under Prada and Miu Miu labels, manufactured by Luxottica.

 

Perfumes

2004 – Fragrance launched with the Puig company. Women’s fragrances were followed by men’s fragrances in 2006.

  • PRADAfor women, 2004
  • Tendrefor women, 2006
  • PRADA Amber pour Homme (Prada Man)for men, 2006
  • Benjoin (Essence exclusive N°9)for women, 2007
  • Infusion d’Irisfor women, 2007
  • Infusion d’Hommefor men, 2008
  • L’eau ambréefor women, 2009
  • Prada Amber pour Homme Intensefor men, 2011
  • La Femme Pradafor women and L’Homme Prada for men, 2016
  • La Femme Prada Intensefor women and L’Homme Prada Intense for men, 2017
  • La Femme Prada L’eaufor women, 2017

 

LG Prada Mobile Phone

In May 2007, Prada began producing mobile phones with LG Electronics. Three mobile phones resulted from this collaboration: LG Prada (KE850), LG Prada II (KF900) and LG Prada 3.0.

 

Watches

Production of watches started in 2007 and was suspended in 2012. One of the watch models produced by Prada, the Prada Link, is compatible with bluetooth technology and can connect with the LG Prada II mobile phone.