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Meet Rose Neal Collective, an immersive powerhouse of specialists that are fully dedicated to not only advancing the beauty brands created by BIPOC and LGBTQ communities but bridging and closing the equity gap within the beauty industry. 

Rose Neal Collective founders and industry veterans, Karess Roseme and Dwight O’Neal, collectively have 45 years of experience from the sales floor to the boardrooms in the world of cosmetics, especially with indie beauty brands. Using executable tactics, landing major retail partnerships while protecting the integrity of the brands cultural identity, their consultancy is dedicated to taking marginalized brands from the nosebleed seats to courtside. 

While certain industries give the appearance of inclusivity and diversity, the math just isn’t mathing. Via the guidance and prowess that both Dwight and Karess harness, they promise your brands numbers will flourish. RNC stands on values such as authenticity, integrity, and ingenuity and are willing to get to the root of the vision for your brand, they aim for your company to be impactful and for it to go the distance in the industry. 

Consider President Trump’s calculated and swift executive order banning DEI programs, with total disregard of the Civil Rights Act of 1964 due to the outlandish claims opposing DEI practices in what is being called “DEI-Phobia”. Rose Neal Collective is vital and crucial for Black Beauty Brands because funding for Black-owned brands dropped 71% to $705 million in 2023, according to a Crunchbase report. The decline is due in large part to Black-owned brands lacking capital and contributions needed to prosper for their longevity, a CNBC article delineates.  Black Beauty Roster attributes systemic barriers to access and growth, operational challenges with large retailers, shifts in consumer preferences, economic and social influences, and burnout to the core challenges of the expansion of Black beauty brands. 

“We need funds and programs that aren’t just about optics but are truly designed to help Black-owned brands scale. Retailers and investors should prioritize mentoring founders, providing not only financial resources, but also guidance on navigating the complexities of retail and distribution,” says Dwight O’Neal, “We’ve seen firsthand how much retailers are starting to recognize the need for inclusivity.” 

Rose Neal Collective consider themselves the in-laws you love. The ones that put your mind at ease when seeking that extra dose of support and encouragement for an actionable dream you are determined to make come true. Their brand building arsenal consists of: In-Store Engagement Programs, Targeted Education and Sales Training, Efficient Inventory Management, and Data-Driven Insights. 

RNC’s effectiveness is proven as their rolodex thickens, having liaised with Black-owned brands such as, Sienna Naturals by Issa Rae & Hannah Diop, Pattern by Tracee Ellis Ross, Nancy Twine’s Briogeo Hair Care, Maeva Heim’s BREAD ™, Buttah by Dorian Renaud, Ulta Beauty and Sephora.

“Are you ready to take your brand to the next level?”, asks Rose Neal Collective. 

Get in touch with Rose Neal Collective and tap in with their social @rosenealcollective.

 

Photo Credit: Rose Neal Collective