Did You Know You Can Purchase MAC Makeup on Snapchat?

Look, the beauty industry is making spending money a lot easier.

If you love makeup and social media as much as I do, then you will love the latest AR technology funded by Estée Lauder. You can now try on makeup on Snapchat! Yes, you read that right.

You can do so by using the Snapchat Lens to buy your makeup products without even leaving the Snapchat app. MAC Cosmetics has become the first makeup brand in Estée Lauder’s portfolio to launch this!

The shopping option just launched yesterday [May 20th], and allows you to try 20 different MAC makeup products. You can try on and buy directly from the app!

Right now, you can shop the popular brand’s eye and lop products – of course, with time the brand plans to add more products.

I love technology, don’t you?