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Earlier this week, Coach released their Spring 2021 campaign titled, Coach Forever.”

The campaign features Jon Batiste, Megan Thee Stallion, and Paloma Elsesser.

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All the right notes. Musician and bandleader #JonBatiste leads the way for #CoachForever. “It was important to me that the cast bring the pieces to life through their own individuality,” says Coach Creative Director, #StuartVevers. “To wear them as they uniquely would, with their personal touches.” . . Jon wears a plaid blazer and a menagerie of creature pins. . . #CoachForever is our Spring 2021 collection, presented in collaboration with #JuergenTeller and the #CoachFamily. Crafted to last, it features new, vintage and archival styles. Photographer: #JuergenTeller Creative Partner to Juergen Teller: #DovileDrizyte Stylist: #OlivierRizzo With thanks to #AshleyBrokaw, #GuidoPalau and #PatMcGrath. #CoachNY

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Welcome to Forever. Rapper, singer, songwriter, classy-savage-bougie #MeganTheeStallion begins our #CoachForever Spring 2021 story in Los Angeles, California. A collision of past, present and future, this season we’re doing things differently. Follow along to watch Forever unfold with our fam. . . Megan wears a coat crafted from organic cotton and recycled materials, and carries a 1968-inspired, limited-edition bag that you can shop via the link in bio. . . #CoachForever is our Spring 2021 collection, presented in collaboration with #JuergenTeller and the #CoachFamily. Crafted to last, it features new, vintage and archival styles. Photographer: #JuergenTeller Creative Partner to Juergen Teller: #DovileDrizyte Stylist: #OlivierRizzo With thanks to #AshleyBrokaw, #GuidoPalau and #PatMcGrath. #CoachNY

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In addition, there was a film released to introduce this exciting ne collection called, “A Love Letter To New York.”

This project was created by New York City artisans to support the fashion community of The Big Apple.

The official statement shares that it was dedicated to the city’s “enduring spirit of creativity, optimism and courage.”

Click here to shop the Coach Forever Collection.