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Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture.

Everything that is considered fashion is available and popularized by the fashion system (industry and media). Given the rise in mass production of commodities and clothing at lower prices and global reach, sustainability has become an urgent issue among politicians, brands, and consumers. Fashion is also a source of art, allowing people to display their unique tastes and styling. Different fashion designers are influenced by outside stimuli and reflect this inspiration in their work. 

Changes in clothing often took place at times of economic or social change, as occurred in ancient Rome and the medieval Caliphate, followed by a long period without significant changes. In eighth-century Moorish Spain, the musician Ziryab introduced Córdobasophisticated clothing styles based on seasonal and daily fashions from his native Baghdad, modified by his inspiration. Similar changes in fashion occurred in the 11th century in the Middle East following the arrival of the Turks, who introduced clothing styles from Central Asia and the Far East.

Television coverage began in the 1950s with small fashion features. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows such as Fashion Television started to appear. FashionTV was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and new media channels. The Fashion industry is beginning to promote its styles through Bloggers on social media. Vogue specified Chiara Ferragni as the “blogger of the moment” due to the rise of followers through her Fashion Blog, which became popular.

A few days after the 2010 Fall Fashion Week in New York City came to a close, The New Islander’s Fashion Editor, GenevieveTax, criticized the fashion industry for running on a seasonal schedule of its own, largely at the expense of real-world consumers. “Because designers release their fall collections in the spring and their spring collections in the fall, fashion magazines such as Vogue always and only look forward to the upcoming season, promoting parkas come September while issuing reviews on shorts in January”, shewrites. “Savvy shoppers, consequently, have been conditioned to be extremely, perhaps impractically, farsighted with their buying.”

The fashion industry has been the subject of numerous films and television shows, including the reality show Project Runway and the drama series Ugly Betty. Specific fashion brands have been featured in the film, not only as product placement opportunities but as bespoke items that have subsequently led to trends in fashion. Videos in general have been very useful in promoting the fashionindustry. 

This is evident not only from television shows directly spotlighting the fashion industry, but also movies, events, and music videos that showcase fashion statements as well as promote specific brands through product placements.

Photo by Isi Parente on Unsplash