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Europe

The pigmentation of both hair and eyes is lightest around the Baltic Sea, and darkness increases regularly and almost concentrically around this region. 

In France, according to a source published 1939, blondism is more common in Normandy, and less common in the Pyrenees and the Mediterranean seacoast; 26% of the French population have blond or light brown hair.

A 2007 study of French females showed that by then roughly 20% were blonde, although half of these blondes were fully fake. Roughly ten percent of French females are natural blondes, of which 60% bleach their hair to a lighter tone of blond. In Portugal, the national average of the population shows 11% of varying traces of blondism, peaking at 15% blond people in Póvoa de Varzim in northern Portugal. 

In Italy, a study of Italian men conducted by Ridolfo Livi between 1859 and 1863 on the records of the National Conscription Service showed that 8.2% of Italian men exhibited blond hair; blondism frequency displayed a wide degree of regional variation, ranging from around 12.6% in Veneto to 1.7% among the Sardinians. In a more detailed study from the 20th-century geneticist Renato Biasutti, the regional contrasts of blondism frequency are better shown, with a greater occurrence in the northern regions, where the figure may be over 20%, and a lesser occurrence in Sardinia, where the frequency in many of its districts was 0.5%. With the exception of Benevento and the surrounding area in Campania, where various shades of blond hair were present in 10–15% of the population, Southern Italy as a whole averaged between 2.5% and 7.4%.

Africa

A number of blond naturally mummified bodies of common people (i.e. not proper mummies) dating to Roman times have been found in the Fagg El Gamous cemetery in Egypt. “Of those whose hair was preserved 54% were blondes or redheads, and the percentage grows to 87% when light-brown hair color is added.” Excavations have been ongoing since the 1980s. Burials seem to be clustered by hair-colour. 

Asia

According to geneticist David Reich, blond hair has ancient roots in Asia. The derived allele responsible for blond hair in Europeans likely evolved first among the Ancient North Eurasians. The earliest known individual with this allele is a Siberian fossil from Afontova Gora, in south-central Siberia. Reich has written that the derived SNP for blond hair entered continental Europe by way of a massive population migration from the Eurasian steppe, by a people who had substantial Ancient North Eurasian ancestry. Blond hair has been discovered in human burial sites in north-western China and Mongolia.

The Hmong people, originally from northern China, were historically recorded as having blonde hair and blue eyes by the Chinese in ancient times, but their features became darker as they migrated out of China and in to Southeast Asia. Chinese historical documents describe blond haired, blue-eyed warriors among the Xiongnu, a nomadic equestrian culture from Mongolia.