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Crowned the “Queen of Healthy Haircare,” Elizabeth Davis went from being a Construction Engineer and Project Manager to a Beautypreneur, growing her brand Shedavi rapidly while helping women and men achieve their hair goals. Founded in 2016, Davis took the industry by storm with her hair, beauty, and wellness brand that focuses on fostering transformation from the inside out, with a holistic approach to hair and beauty. In just the first year of its launch, Shedavi became a million-dollar company, and has become a globally cherished brand and community that infuses the power of botanical healing into the DNA of their brand. The results-driven Shedavi products are made to support healthy hair and growth while intertwining a balance of external and internal nourishment, and the brand has a cult-like following like no other.

Sheen had the pleasure of catching up with Elizabeth Davis, where we talked about Shedavi, how she built her brand, and more. Keep reading for the highlights from our exclusive chat!

Tell us a little bit about why you started Shedavi!

I have always been passionate about hair care since childhood. I loved experimenting with different hairstyles on my sisters and mom. This fascination led me to research different ingredients used for hair care worldwide and implement them into my routine. Soon after, I got compliments on how lush and healthy my hair was. And I would help [people] with tips and advice on achieving healthy hair naturally. But most people wanted something convenient and straight out of a bottle. At the time, no companies in the market focused on natural, holistic hair care that delivered internal and topical nourishment. So, despite my tight schedule as a construction project manager, I decided to take charge by developing a holistic, natural solution that combined the ingredients I’d researched and tested worldwide. This ultimately became The Growth Duo, Shedavi’s signature product that revolutionized the hair care market with its dual impact, and we’ve never looked back.

What contributed to you embracing a holistic approach to hair care?

After my research, I learned that healthy hair has as much to do with the inside as it does the outside. When starting Shedavi, I wanted to make sure we covered both. I also had a passion for natural and clean products. I had some family members who were suffering from illnesses, and I wanted to create products that wouldn’t cause additional harm because they were riddled with toxic ingredients. My ultimate objective was to create products that made you feel good, look good, and be good with zero compromises. 

I love that! What’s the meaning behind Shedavi’s name, and how does Shedavi differ from the typical hair products people are familiar with?

Shedavi, pronounced “Shuh-dah-vee,” is the brand’s homage to my roots and parent’s surnames (Sherrod and Davis). It represents the culmination of two beautiful people coming together to create something new. Our products are natural, toxin-free, vegan, and effective, ensuring our consumers aren’t compromising health for beauty. All of our ingredients are loaded with essential nutrients and minerals for healthy hair growth. Our vitamin contains 15+ whole herbs and our elixir contains 20+ exotic ingredients and oils to help our customers achieve their healthiest hair.

What is a misconception about holistic hair care that is totally untrue?

The biggest misconception I’ve seen about holistic hair care is that it is less effective than traditional hair care. We rigorously test our products to ensure high performance and exceed products currently on the market.

Within the first year of launching, you built your brand into a multi-million dollar company, and it continues to grow! What factors or pillars do you think made/make your brand such a success?

  • Active listening. Not just to ourselves, as we develop and test the products for exceptional results. It is also actively listening to our community—the brilliant traditions that have provided us with the blueprint to healthy holistic hair care and the feedback from our customers as well.  
  • Research to help us stay ahead of the trend & provide the best available products to our community. We not only research ingredients but test all the products ourselves multiple times before launching them in the market
  • Building a proper team. Having an all-minority women team has worked wonders for us since everyone on the team can relate to the issues of the customers & community, helping us become better every day.

What’s the best way to harness results from using Shedavi?

Healthy hair growth = consistency + best ingredients. All Shedavi products can be easily integrated into any hair care routine. For best results, we suggest using our Hair Growth Duo daily for at least three months.  

Which product is your personal favorite?

Although Shedavi is my baby, and I have put in equal hard work in creating all of my products, my personal favorites would always be the Hair Growth Duo since it all started with them. 

Can you tell us a little bit about the SheHive community?

We have connected our online family as the Shedavi Hive (family) to create a safe space to share stories and support each other on the journey to healthy hair. This group utilizes ratings, reviews, and real-life testimonials from textured hair women.

What should we look forward to from Shedavi?

We’re always tinkering with new ideas that support healthy hair naturally. We have been pioneers in our quest to bring the best of the world to you and plan to continue being so. All we can say right now is to stay tuned for some exciting stuff to release in 2023!

To shop and learn more about Shedavi, visit Shedavi.com!

Photo Credits: Courtesy of Shedavi