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It ain’t no fun if your homies can’t have none and in the case of skincare, the homies are Black Men. The critically acclaimed brand—Black Girl Sunscreen announces the launch of the latest edition to their famed collection, BGS Men SPF 30 Daily Moisturizing Sunscreen for Face & Body.

Founder and creatress of Black Girl sunscreen, Shontay Lundy is one of those magical Black Women that conceptualize and actualize. In 2016, Shontay realized that yes, Black does, in fact, have the potentiality to crack. She observed how the sunscreen industry only catered to those less Melanated, with those sunscreen products leaving behind a visible white residue on dark skinned Women. Lundy then went into the lab and developed Black Girl Sunscreen with the intention of her product drying completely clear, leaving no residue and providing protection without a white cast. 

It is the year 2024 and BGS decided to expand and allow men to get in on the necessity of protective skincare. After thorough research via statistics such as Consumer Reports and Future Market Insights, BGS concluded that 61% of men of color never use sunscreen. Additionally, by the year 2029, the men’s skincare market will reach $28.345 Billion in revenue. “The success of Black Girl Sunscreen has brought numerous requests from men for products tailored to their needs.” Thus, Black Girl Sunscreen returned to the lab and created the anti-inflammatory and anti-aging, BGS Men SPF 30 Daily Moisturizing Sunscreen for Face & Body. The convenient, high quality 3-ounce sized package stays true to the BGS formula of leaving no white cast and offering broad spectrum protection against harmful UV rays. It is water resistant for up to 80 minutes and fragrance free, with the included ingredients of licorice root, carrot seed oil, and vitamin E. “Sun protection is essential for Black women and women of color. It is also important for men of color who often face unique skincare challenges,” says Shontay. 

Black Girl Sunscreens mission—and they chose to accept it—is to spark a global conversation about sun safety, educating and protecting melanin-rich skin worldwide. “Black does crack, and it is within our power to protect it.”

BGS Men SPF 30 will be available exclusively via their website, Black Girl Sunscreen, where you can tap in with all of their products, including Black Girl Sunscreen for Kids. Black Girl Screen is available in stores such as, Target and ULTA. BGS merchandise can be purchased globally via one of earths greatest e-commerce blessings of Amazon.com. Follow Black Girl Sunscreen on social media via @BlackGirlSunscreen.

 

Photo Credit: Black Girl Sunscreen