Black Female Luxury Fur Brand: Goddess Fur Brand

How did Goddess Furs come into fruition?

Goddess Furs was born out of the height of the pandemic. During those most of shut in I strongly felt the need to live life to the fullest again, feel vibrant and the need for social interaction. I remembered how great it felt to get dressed up and go outside during an era when fashion and Hiphop reigned. Those were the glory days of our culture and during those times we wore fur. And when you wear fur, you experience a true feeling of exuberance, luxury and opulence that fuels the zest of life. I knew I wanted others to feel this way again. I wanted to be the person to bring that feeling back.

Who is the person behind the Goddess Furs brand?

Myself Kionna Alee a business mogul and successful entrepreneur with a background in fashion and art.

What has been your hardest obstacle when it comes to being a female black luxury fur owned brand?

Most challenging thing thus far is the idea that black women don’t have a place in this industry. Specifically because we have always been on the consumer side instead of the retailing, creation or production side. Sometimes the disbelief comes more from our people than from anyone else.

How do you plan on taking your Goddess Furs to the next level?

We plan to fully submerge the brand into our culture and make Goddess Furs a household name. We are a people of rich life, luxury and culture. It’s our mission to integrate our brand within that fabric and become synonymous with the culture.

As a fur owned brand with so much competition, how does Goddess Furs set themselves apart and stay consistent?

We set ourselves by merging true luxury, quality and fashion in all that we do. We have creative vision and style that resonates with our culture and our people and we understand what is needed to move the brand ahead of typical furriers. Staying consistent with innovation and being present during ideal industry affairs is essential.

Do you feel pressure and frustration when it comes to it not being that many black owned fur companies, on top of it not being that many black female owned?

A healthy bit of competition is good for business and growth. I feel confident that I understand our customer and I know that they will receive the brand well. I know the history of the fur industry in the US and truthfully, there are more blacks involved who have held positions in the industry which give me inspiration to carry on the legacy of my predecessors.