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As you enter the Awake NY clothing store, located at 62 Orchard Street in the Lower East Side, you get to see the floor size of the stainless steel unisphere globe, similar to the one located in Flushing Meadows in Corona Park in Queens. The music was blasting for Awake NY Clothing’s month-long Record Store Day from 1 PM-6 PM every Saturday in April.

This event is a celebration of Awake NY’s new men’s 2025 spring and vintage collection and its recent collaboration with Marshall Music Products.

On April 12th, the store located in the former Global International Men’s Store, that customized men’s suits from the Jewish owners Sammy Gluck and Nat Gluck for over 70 years. The store is now open for business online and is no longer a retail store.

Awake NY clothing now occupies the store and is bringing in old-school vibes in men’s streetwear. The store has an open floor displaying everything new for Awake NY’s men’s clothing 2025 Spring and new Vintage Collection.

The newly appointed Artistic Director Angelo Baque, who was born and raised in Queens, was a former Brand Director of Supreme for 10 years, and founder of Awake NY. Baque’s latest venture with Marshall Music Products with a custom record collection.

The store welcomed the new handcrafted bespoke jukebox that has a catalog with over 143 songs from retro Latin-pop artists like Los Angeles Negros, Pastor Lopez, Hector Lavoe, Sandro, and Jose Jose. The jukebox has Baque’s name displayed and handcrafted in the UK. The retro jukebox invites customers to take a step back in time and enjoy music records with black and white photography from the 1980’s. The playlist was curated by Latin-pop group Los Angeles Negros.

“The Record Store Day is an event that will be happening every Saturday in April.” said an Awake NY sales representative. “We are celebrating the new 2025 Spring Collection and the new addition with Awake NY’s vintage clothing collection. The jukebox is a permanent addition to the store,” he said.

The clothing store continues to deliver retro vibes with a white retro refrigerator with polaroids of the employees. The store had a matcha station that sold hand-crafted matches starting at $6. Awake’s new 2025 men’s clothing line has everything from jeans, hoodies, hats, socks, t-shirts, and sneakers. Behind the register, shoppers can see the custom  Awake NY and Marshall speakers and see the new Awake NY lighters and keychains in the window case. The sneakers were a January 2023 collection with Awake NY /ASICS Gel-NY.

The walls are lace with black graffiti to show their hip-hop roots, and records from groups like Mobb Deep, that are available for purchase. The vintage collection has vintage leather pieces like the Awake NY’s and Coca-Cola jacket and the pieces from the Awake NY Fall and Winter 2024 collection with Vansom leathers, and Jordan Part, II.

Awake NY will have an upcoming collaboration with merchandise process by Baque for the 2025 Family Style Food Festival on May 17th in Brooklyn. According to Baque’s Instagram,  “The goal is for the brand to be all about community, and using fashion and art as tools for social impact.”

Photo Credit: Sherica Daley