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With the 50th anniversary of hip-hop fast approaching, “50 & Forever”—the celebration of hip-hop’s 50th anniversary from Amazon Music—will bring fans around the globe together for a series of live streams dedicated to the genre’s legacy and influence. Featuring exclusive performances, in-depth discussions, and broadcasts from hip-hop’s most iconic festivals, “50 & Forever” has curated an unmissable slate of content celebrating 50 years of hip-hop.

Sponsored by M&M’S®, the centerpiece of the “50 & Forever” livestream slate is a special-edition series of City Sessions concerts from hip-hop’s birthplace—New York City. Taking place on The Rooftop at Pier 17 at the Seaport in Lower Manhattan, and broadcasting live on the Amazon Music channel on Twitch, these livestreams will kick off on July 20 at 4:00 p.m. PDT/7:00 p.m. EDT with a performance from esteemed rapper and songwriter Wale. Set against New York’s iconic skyline, Wale and a special guest will perform a one-of-a-kind set celebrating hip-hop’s monumental influence on music and culture. On July 28 at 4:00 p.m. PDT/7:00 p.m. EDT, “50 & Forever” will follow up that performance with a rare livestreamed performance from acclaimed hip-hop duo Clipse and rap luminary and record executive Rick Ross.

Fans will be able to attend each performance on The Rooftop at Pier 17 at the Seaport. In addition to live performances, fans will be able to experience an interactive, immersive installation celebrating hip-hop culture. Tickets are available now and can be purchased for $10 at ticketmaster.com. All proceeds will be donated to a charity of the artist’s choice.

·      July 20 – Wale and Special Guest from The Rooftop at Pier 17: https://www.ticketmaster.com/event/1D005EEAF0B53C81

·      July 28 – Clipse and Rick Ross from The Rooftop at Pier 17: https://www.ticketmaster.com/event/1D005EEAF2A43D2D

The Amazon Music channel on Twitch will host “50 & Forever” content every week leading up to hip-hop’s 50th anniversary on August 11. Fans can expect special Group Thread discussions every Monday featuring hip-hop luminaries, hosted by journalist and producer Speedy Morman; Breakthrough Live performances each Tuesday from the next generation of hip-hop talent; and special episodes of Rotation Roundtable, a hybrid Twitch live stream, and 60-minute podcast hosted by Morman, Nyla Symone, Gabe P, and Rob Markman every Wednesday. Fans can tune in weekly to each series starting at 6:00 p.m. PDT/ 9:00 p.m. EDT. The Amazon Music channel on Twitch will also stream all three days of Rolling Loud Miami on July 21-23, starting at 1:00 p.m. PDT/4:00 p.m. EDT.

Fans can expect additional information about upcoming City Sessions performances taking place in Atlanta on August 3, with the final performance back on The Rooftop at Pier 17 on August 10.

“50 & Forever” Livestream Schedule

July 17 – Group Thread: The Blog Era Live from the Seaport

July 18 – Breakthrough Live: New Voices in Hip-Hop Live from the Seaport

July 19 – Rotation Roundtable: Live from the Seaport

July 20 – Wale & Special Guest – City Sessions New York: “50 & Forever” Live from The Rooftop at Pier 17

July 21 – Rolling Loud: Day 1

July 22 – Rolling Loud: Day 2

July 23 – Rolling Loud: Day 3

July 24 – Group Thread: The Brick Tape Live from the Seaport

July 25 – Breakthrough Live: New Voices in Hip-Hop Live from the Seaport

July 26 – Rotation Roundtable: Live from the Seaport

July 28 – City Sessions New York: “50 & Forever” Live from The Rooftop at Pier 17

July 31 – Group Thread: The South Has Something To Say Live from Atlanta

August 1 – Breakthrough Live: New Voices in Hip-Hop Live from Atlanta

August 2 – Rotation Roundtable: Live from Atlanta

August 3 – City Sessions Atlanta: “50 & Forever”

August 7 – Group Thread: Ladies First Live from the Seaport

August 8 – Breakthrough Live: New Voices in Hip-Hop Live from the Seaport

August 10 – City Sessions New York: “50 & Forever” Live from The Rooftop at Pier 17

Amazon Music is paying tribute to hip-hop’s monumental influence on music, culture, and society with “50 & Forever,” a program in celebration of hip-hop’s 50th anniversary, which will bring fans together to honor hip-hop’s undeniable legacy and champion the artists writing the next 50 years of hip-hop’s history. Created by Rotation, the hip-hop and R&B brand from Amazon Music, “50 & Forever” will give hip-hop its well-deserved flowers, with curated events, live streams, playlists, original content, and new music—spanning Amazon Music, Twitch, Audible, Prime Video, and Amp.

Photo by Gordon Cowie on Unsplash