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With all the things happening across the nation, the African Black Film Festival is still making big moves in preparation for its 7th annual ABFF Honors taking place on February 17, 2025, in Los Angeles, California. Jeff and Nicole Friday, the owners of NICE CROWD have created a strong force of pride for the stories created and told on screen that uplift and encourage the world. For twenty-eight years, this dynamic duo has elevated the standard of creativity in the film space by creating space for storytellers to be seen. 

This prestigious award show will give back and honor the victims affected by the Los Angeles community fires that ravaged the Palisades and Altadena communities.

“The community of Altadena embodies what we celebrate at the American Black Film Festival – strength, solidarity, and commitment to excellence,” said Jeff and Nicole Friday. “By honoring the enduring spirit of this historic community, we aim to showcase Black achievement, inspire creativity, and foster unwavering support for a vibrant cultural future. This tribute is a testament to perseverance and collective effort, and we are proud to uplift Altadena’s story as a source of inspiration for generations to come.”

 

The honorees for this year’s ABFF include the legendary actress Marla Gibbs, Keke Palmer, and the heart throb Aaron Pierre just to name a few,

“We are thrilled to honor the incomparable Marla Gibbs with the Hollywood Legacy Award, recognize the emerging talent of Aaron Pierre with the Rising Star Award, and celebrate the community of Altadena at this year’s ABFF Honors,” said NICE CROWD CEO and President Jeff and Nicole Friday. “Marla’s groundbreaking career has inspired countless aspiring actors and creatives, leaving an indelible mark on the entertainment industry with her talent, grace, and dedication. We are equally delighted to recognize Aaron Pierre, a rising star whose powerful performances exemplify the next generation of storytelling excellence.”

This award show and gala are one of a kind. Showcasing the beauty of the arts and honoring those who are making a difference in film for the culture. 

 

Written By: Jazmyne Byrd

Photo Credit: Courtesy of ABFF