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Based in Maryland, just minutes from the District of Columbia, LeneNicole Candle Co. is a Black woman-owned, home-based small business dedicated to creating safe, high-quality candles that embody the unspoken manifestations of our mind, body, and soul. This mantra inspires our motto: candles that express your mind + mood. We sat down with founder Darlene Parks to learn more about her journey and the inspiration behind her brand.

What was the inspiration behind your brand?

Darlene: The inspiration behind LeneNicole Candle Co. stems from a deep passion for creativity, self-expression, and the transformative power of scent. Founded in my kitchen with no capital, the journey began as a testament to resilience and a desire to create something meaningful. LeneNicole was built to evoke emotions, celebrate life’s moments, and bring comfort and joy to homes. I believe that candles are more than just products—they are vessels for memories, self-care, and connection. Every detail, from the fragrance blends to the storytelling behind each candle, reflects our commitment to quality, authenticity, and a genuine love for the craft.

Do you believe in work-life balance? If so, how do you maintain it?

Darlene: Maintaining work-life balance as a mom, wife, and entrepreneur requires intentional planning, clear boundaries, and self-care. It starts with setting designated work hours and sticking to them, allowing time to transition into family life without distractions. Delegating tasks and asking for help from my spouse, extended family, or hired support ensures that responsibilities are shared. Prioritizing quality time, such as family dinners or weekend activities, fosters connection and helps me focus on what matters most. Involving my family in my business journey, whether by seeking their feedback or having them attend events, creates a sense of inclusion and understanding. It’s equally important to carve out moments for myself, whether through a quiet morning routine, a solo outing, or simply enjoying the comfort of a candle-lit space to recharge. Planning and communication are key; using shared calendars or regular check-ins keeps everyone aligned. Above all, embracing flexibility and giving myself grace on imperfect days ensures that balance is achieved over time.

What’s your best piece of advice for aspiring and new entrepreneurs?

Darlene: My best piece of advice for aspiring entrepreneurs is to start where you are with what you have and trust the process. Success doesn’t come from waiting for the perfect moment or having all the resources upfront—it comes from taking that first step and being willing to learn along the way. Understand that challenges and setbacks are part of the journey, but they’re also opportunities for growth and resilience. Stay focused on your “why,” the deeper reason behind your business, because that will keep you motivated when things get tough. Build a strong foundation by staying true to your values, delivering quality, and connecting authentically with your audience. Finally, don’t be afraid to ask for help, seek mentorship, or pivot when necessary. Every step forward, no matter how small, is progress toward your vision.

Who is your business role model? Why?

Darlene: My business role model embodies resilience, creativity, and the ability to turn passion into a thriving brand. Whether it’s a figure like Oprah Winfrey, who built an empire from humble beginnings, or a trailblazer in the female-led business world like Teri Johnson, owner of Harlem Candle Co., I admire individuals who have overcome challenges while staying authentic to their purpose. My role model prioritizes quality, connects deeply with their audience, and uses their platform to uplift others. Their journey reminds me that success isn’t linear—it’s about perseverance, adaptability, and maintaining integrity. I strive to uphold these principles with LeneNicole Candle Co.

What would attract listeners to your personal story?

Darlene: My personal story attracts listeners because it’s a powerful testament to resilience, creativity, and purpose. Starting LeneNicole Candle Co. in my kitchen with no capital is inspiring in itself, but the heart of my story lies in how I turned challenges into opportunities. Listeners connect with my authenticity, especially as a mom, wife, and entrepreneur juggling multiple roles while staying true to my vision. My journey from humble beginnings to crafting candles for celebrities, growing year after year, and giving back to my community shows a relatable yet aspirational path. People love stories that remind them of the power of determination, and my ability to create something meaningful from scratch, all while balancing life, is incredibly motivational.

What is your proudest business accomplishment?

Darlene: One of my proudest moments as the founder of LeneNicole Candle Co. was securing an A-list celebrity as a wholesale client. It was a surreal experience that validated years of hard work, creativity, and commitment to excellence. Knowing that someone of such influence and high standards chose my candles was not only humbling but also a testament to the quality and uniqueness of my brand. It reminded me that no dream is too big and that authenticity and persistence can open incredible doors. That moment symbolized recognition for my craft and the realization that my small business, which started in my kitchen, could compete on a world-class level. It continues to inspire me to push boundaries and create products worthy of any spotlight.

Why do your products make great Christmas gifts? 

Darlene: LeneNicole Candle Co. products make great Christmas gifts because they offer a unique blend of luxury, thoughtfulness, and sensory experience. Our Holiday Collection features a variety of warm and robust fragrance notes that evoke the cozy, festive spirit of the season. Whether it’s the rich and sophisticated “Sex + Slow Jams + Wine” or another seasonal favorite, each candle is crafted with care to create a memorable and personal gift. The variety of scents appeals to a wide range of tastes, making it easy to find the perfect match for anyone on your list. Candles are a versatile and cozy gift, perfect for adding warmth and ambiance to any home. With their beautiful packaging and high-quality ingredients, LeneNicole candles are not only a treat for the senses but also a way to share a meaningful experience with loved ones during the holiday season.

Darlene Parks continues to inspire through her dedication to quality, creativity, and community. LeneNicole Candle Co. is more than just a candle brand; it’s a celebration of life’s moments, one glow at a time.

How can our readers remain connected?

Darlene: Instagram: https://www.instagram.com/lenenicolecandlecompany?igsh=OXdldGFza2Nxdjd6

 

 

Photo Credits: Photo Provided by Darlene Parks