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Kardashian has developed a significant presence online and across numerous social media platforms, including her hundreds of millions of followers on Twitter and Instagram.

With sisters Kourtney and Khloé, she launched the fashion boutique chain Dash with an initial store in Calabasas, California. The chain operated between 2006 and 2018. In 2017, Kardashian launched both her beauty and fragrance lines, KKW Beauty and KKW Fragrance. Kardashian and Laverne Cox co-executive produced the Lifetime reality competition series, Glam Masters, which premiered in February 2018. The eight-episode series featured a number of aspiring beauty bloggers compete in tasks for the title of “Glam Master” ,the winner receives the opportunity to collaborate with Kardashian on a makeup line for KKW Beauty and join her “glam squad”. 

Kardashian and the series’ winner, Argenis Pinal teamed up on eyeshadow sticks for KKW Beauty, named “Créme Color Sticks”.She made a cameo appearance in the heist film Ocean’s 8, which was released on June 8, 2018. Kardashian’s next project was the hidden camera–prank reality series, You Kiddin’ Me. Co-executive produced by Kardashian and Lionsgate Television, the series premiered on Facebook Watch in September 2018. She appeared alongside her sisters and their mother Kris Jenner in the series’ premiere episode. In November, Kardashian and Kris appeared in the NBC special, A Legendary Christmas with John and Chrissy. 

In May 2019, Kardashian appeared in the music video for DJ duo Dimitri Vegas & Like Mike and Paris Hilton’s single, “B.F.A. (Best Friend’s Ass)”. After announcing a new range of shapewear called Kimono in June, Kardashian was heavily criticized over the name of the brand, which critics argued disrespected Japanese culture and ignored the significance behind the traditional outfit. Following the launch of the range, the hashtag #KimOhNo began trending on Twitter and the mayor of Kyoto wrote to Kardashian to ask her to reconsider the trademark on Kimono. 

In February 2020, Skims entered its first retail partnership with luxury store chain Nordstrom. The company has also expanded into lingerie, bodysuits, loungewear, dresses, winter wear, and unisex clothing. Since 2021, Skims has opened various pop-up stores in the United States, Europe and Asia. In June 2021, the brand entered a partnership with the US Olympics team to provide Team USA-branded athleisure to the team’s female athletes at the 2020 Summer Olympics and Paralympics. Skims’ clothing was also worn by athletes at the 2022 Winter Olympics, following a capsule collection release in collaboration with the US Winter Olympics delegation.

In November 2021, Skims and luxury fashion house Fendi released a collaborative range of shapewear, leather dresses, and bodysuits. For her work on Skims, Kardashian was honored with the Brand Innovator award at the 2021 WSJ. Innovator Awards, and the Innovation Award at the 2023 CFDA Awards. In July 2023, it was reported that her company stood at a valuation of US$4 billion. Skims made it to Time’s list of 100 Most Influential Companies of 2022.

 

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