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On “Matter to You” RINI croons over bluesy guitar riffs and solemn percussion, serenading listeners one by one. The track’s emotional overtures and the artist’s wholly original approach to R&B are reflected in the accompanying video – offering one of the best R&B earworms of the week.  The new single arrives on the heels of his latest release “Miracle” which received media praise from the likes of, Rolling Stone Australia and Rated R&B to name a few.

“Miracle,” was RINI’s first new release since last spring’s moody release of “Your Eyes.” That was preceded by the release of his critically acclaimed UltraViolet EP, which contained the pop-adjacent “Pressure” and hip-hop-leaning “Selfish” featuring BEAM. On Spotify alone, RINI’s emotional tunes have racked up more than 652 million streams. That number is sure to grow with the undeniable “Matter to You.”

ABOUT RINI:

Since the inception of his musical career, RINI has been endowed with this unique responsibility to share his truth. The Melbourne-raised artist speaks directly to listeners while wearing his heart on his sleeve, relinquishing control of his emotions in a way that has a liberating effect on people. Being vulnerable is a heavy cross for RINI to bear but the end result has proven to be cathartic for his creativity, equipping the genre-defying R&B singer with something real to say: “I just want to take my time with songs,” he avows. In 2021, RINI unveiled his 12-track debut album Constellations, an ambient collection of sounds that explore the nuances of love, which garnered praise from media outlets like Complex, Rated R&B, and UPROXX – the latter describing his project as, “an out-of-this-world touch to RINI’s music, offering a beautiful love story that any hopeless romantic would die for even though it seems far too good to be true.” Through a sultry falsetto and soul-stirring voice that’s universally embraced, the 24-year-old songbird revealed an emotional depth in his songwriting that doesn’t feel out of place. His creative process is fluid and impassioned, turning small, mundane details into romantic neo-soul fantasies. Now, after emerging as a remarkable new talent poised to thrive in today’s R&B landscape, RINI is laser-focused on continuing to push the boundaries of modern music with his unique style, accumulating over 652M streams across platforms while averaging 2.2M monthly listeners on Spotify to date. Over the years, RINI became emboldened by the discovery that music can shape the world around him. From relocating out West to acclimating himself to the fast-paced lifestyle, this stage of his career has been about growth and self-discovery.

Photo Credit: Courtesy of The Forefront Group