Share

In the heart of Dallas’s Deep Ellum, a district renowned for its vibrant arts and culture, stands Coco & Shea, a beacon of luxury and tranquility founded by Holland Naulls. This unique establishment is not just a store; it’s a revolutionary concept where Southern hospitality meets the transformative power of luxury aimed at enhancing mental wellness.

Holland Naulls, inspired by her own journey through a challenging mental space, founded Coco & Shea after a pivotal experience as a model for Good American, featured on episodes of the Kardashians. This exposure, occurring during a period when Holland was navigating a “dark mental space,” illuminated the profound impact of self-care and luxury on mental wellness. Motivated by her transformative experience, Holland designed Coco & Shea to be a sanctuary that fosters tranquility and rejuvenation.

At Coco & Shea, guests are invited to immerse themselves in a world where they can not only purchase bespoke luxury items but also engage directly with the creation process. The store offers specialized classes where guests can craft their own luxury fragrances or candles, or partake in a uniquely curated mixology class. These interactive experiences are designed to elevate the senses and promote mental relaxation, providing a hands-on approach to luxury.

Each class at Coco & Shea is meticulously curated to ensure that guests leave with more than just a product; they leave with a renewed sense of peace and accomplishment. Whether mixing a personal fragrance or stirring a bespoke cocktail, the focus is always on enhancing the individual’s sense of well-being through the art of creation.

The ambiance of Coco & Shea further amplifies this sensory journey. Designed with an eye for both comfort and elegance, the space embodies the warmth of Southern hospitality, making every visitor feel at home. The interior is a thoughtful blend of soothing colors and textures, creating a backdrop that enhances the luxurious and peaceful experience.

Holland’s commitment to mental wellness is evident in every aspect of Coco & Shea. By integrating luxury with active participation, she offers a unique approach that encourages self-expression and mindfulness. This philosophy not only sets Coco & Shea apart in the luxury market but also champions a broader movement towards recognizing luxury as a vital component of mental health.

The community response to Coco & Shea has been overwhelmingly positive, with guests appreciating both the quality of the products and the therapeutic experience of creating them. Testimonials frequently highlight how the classes provide a much-needed escape, offering a creative outlet and a momentary respite from the stresses of daily life.

As Coco & Shea continues to thrive, Holland looks forward to expanding her vision and exploring new ways to blend luxury with wellness. Her journey from modeling to entrepreneurship exemplifies how personal challenges can transform into opportunities to empower and inspire others.

In celebrating National Black Business Month, Coco & Shea stands out not only for its innovative business model but also for its commitment to enhancing the community’s mental wellness through luxury. Holland Naulls’ story is more than a narrative of business success; it is a testament to the power of resilience, the therapeutic potential of luxury, and the enduring warmth of Southern hospitality.

 

Photo Credit:  Jessie J (@jessyjphoto)